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How Nonprofits should adapt to technology in 2020?

Non-profit organizations work for the welfare of society. They help community members with time and money donated by big corporations, governments, and individuals. They also make use of online donations they receive.

Just like every other organization, even Non-profits are adapting to technology. With the help of technology, they can improve and become more efficient in their work. Not just that, it also proves to be cost-effective for them. Above all, technology helps them to deliver their services to the community faster.

Nonprofits Making Use Of Technology

Here are the main ways in which nonprofits can make good use of technology in 2020 and the years to come.

Digital fundraising

To increase fundraising, they should make better use of donor data. They should rely on digital fundraising to make the entire process more secure and tight. It will help them to apply password policy, use secure online payment methods, and replace outdated software.

They should add a donate option on their official site so that donors find it easy to donate. It should allow them to directly transfer the funds from their credit/debit cards or bank account.

Social media

Just like every other company and organization, nonprofits should take advantage of social media platforms. They should upload and share relevant posts across their social media channels. They should showcase the various activities they are involved in and also their achievements. This will help them gain more attention which can be fruitful in the long run.

Social media platforms like Facebook, Twitter, and LinkedIn are considered to be great for all types of organizations. This will help them to strengthen their network of donors, volunteers, supporters, etc.

Cloud platforms

Nonprofits can also make use of cloud platforms in different ways. By exploring the potential of the cloud platform, they can reduce their overall cost of operation. For now, most of them are only using tasks like email. But there are other things like cloud-based accounting, fundraising solutions, and management that can help them reduce the cost.

Visual storytelling

As you already know that content marketing is a big thing in today’s world. This form of marketing is used by almost all companies out there. Nonprofits can also take advantage of the benefits offered by content marketing.

They should try visual storytelling by using photos, videos, infographics, and testimonials. This can help them reach donors better and thus, help them increase their fundraising. With the help of visual storytelling, they can reach their target audience who will understand their goals. However, you have to make sure that you are using high-grade content. After all, your professionalism can be judged by the content you share.

Email marketing

There is no doubt that email marketing is one of the most successful forms of marketing out there. It allows you to communicate with the audience effectively.

With the help of email marketing, you can segment your audience and send them important messages to get them interested. But at the same time, you have to make sure that you don’t bother them too much. The main purpose of email marketing is to communicate properly with your audience and not to disturb them.

Non-profit organizations can make use of technology to benefit them in many ways. They can introduce technology and automate their tasks to save time and money. From the above points, we know that nonprofits can take advantage of the evolving technology in many ways. It’s just that they have to keep exploring new methods to improve their work and processes.


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