Mobile phones have become one of the most commonly used devices, and not just for making calls. A large section of the population relies on mobile phones to communicate. It has opened up a new avenue for companies to boost their marketing endeavors. Call tracking systems and software is being widely used around the world to gather helpful data about callers. It gives businesses an edge over the competition, allowing them to utilize important information to generate leads, attract customers, and improve paid campaigns.
The data can be used in several ways. It helps to drive revenues as well as optimize performances. Here’s how it can help your marketing efforts.
Build Insight
The advanced call tracking software provides every detail about a caller. It allows you to know who they are calling and why they called along with the details of the caller. It plays a crucial role in planning marketing campaigns. Detailed analysis helps to build an insight into customer preferences and shifts in customer moods. It also helps to identify any loopholes in the campaign and provides scope for its rectification.
The automated reports also help to analyze phone sales performances. Besides, it gives a better understanding of the target audience. Advanced data analytics is utilized across marketing channels to track app interactions, social media engagements, and recent searches on various search engines.
Optimization of Advertisements
Certain keywords and advertisements tend to generate more calls. The tracking system can help to optimize your ads according to user preferences. It will help you identify customer needs, resulting in better conversions.
If the tracker is integrated with tools like Google AdWords, unique visitor interactions at your site can be easily analyzed. The data will paint a correct picture of performing and underperforming ads. Accordingly, you can make changes to your marketing campaigns and attract new customers to your business.
Identification of Revenue Channels
The intelligent tracking software is a potential tool for identifying revenue channels. The data generated by the system helps companies identify the campaigns that resulted in the most sales. It also provides an insight into products that got maximum traction and compelled people to pick up their phones. The volume of phone calls for particular campaigns or products can help to design your next marketing campaign.
In most cases, the tracker can be integrated with your existing Customer Relationship Management (CRM) platforms. It delivers the customer’s marketing history within seconds and allows companies to create targeted advertisements that ensure better user engagement.
Key Features of Tracking Software
Online marketing campaigns need to be tweaked constantly to get the best results. If you are using call tracking, it will provide in-depth reports of all online and offline campaigns. It has key features like keyword tracking, multi-channel attribution tracking and campaign tracking, which all result in remarkable conversions.
While keyword tracking provides insights about keywords that are driving the maximum number of calls, campaign tracking gives a thorough understanding of all your active marketing campaigns. And to track real-time customer interaction with varied marketing channels, the multi-channel tracking tool is used.
If you are thinking about leveraging your marketing efforts, adopt call tracking software and see the difference yourself.