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How to Build Sales Engagement with Videos?

As you already know, video is one of the best ways to grab your audience’s attention. When done right, it can encourage people to take action immediately.

Of course, this isn’t always the case. Videos are only as good as the content they provide and how they are presented. If you’re searching for some inspiration on building sales engagement with videos, then look no further than these techniques below.

Optimize for Mobile Video Content Consumption

When creating video content, be it a whiteboard explainer animation or an animated GIF, consider optimizing it first and foremost for mobile viewers because more than half of internet traffic is now coming from mobile devices.

In general, video files should be as lightweight as possible, so as to facilitate faster loading times across all devices. This means that the actual pixel dimensions should be as small as they can go without compromising quality.

Of course, other factors such as internet connection speeds and device screen sizes must be considered when creating and uploading videos, but mobile video consumption should be one of the first things on your mind.

Optimize for Sharing and SEO

For videos to truly reach their potential, they need to be optimized for search engines and sharing platforms like YouTube, so anyone who wants to see your content can do so with ease.

Otherwise, you’re missing out on exponential possibilities because the reach of your video is limited only to whoever’s watching it directly.

To optimize for SEO, include a transcript or subtitles with keywords that people will be searching for when they want to learn more about what your business has to say.

For videos to be shareable, they should also contain clear call-to-action text overlaid at the end, such as “like this video” or “download our free e-book.” It’s also wise to add links within the video (overlaying the video) to direct viewers to your website.

Make it Concise and Engaging

Videos must be concise and engaging without sacrificing quality. If you’re marketing a complicated product, the video should clearly explain what it does and how it works. It should also be easy to understand.

Avoid rambling on about useless information. Keep the focus on providing helpful, educational content instead of self-indulgent filler material because your audience doesn’t care about you; they’re there for whatever reason you’ve made users click, so make sure they get what they came for.

Besides creating high-quality content, another technique that can help make your videos more engaging is adding catchy music or sound effects. You may be able to appeal to audiences on a sensory level by adding background music that matches the mood of what you’re trying to convey.

Tell a Story with Your Video

According to 2020 statistics, 92 percent of marketers who use video say it’s an integral part of their marketing strategy.

People often forget that storytelling is a powerful tool in marketing because it’s an effective way to build engagement and create memorable experiences, leading to increased sales down the road.

However, this isn’t as easy as it sounds because stories require good writing, interesting characters, compelling dialogues, and high-quality video footage. It captures all those things plus incredible visuals so people can see how great your brand looks.

Make it Personal and Relatable

This is another way to make your videos more shareable. You can include sneak peeks of behind-the-scenes footage. It is the best way to build trust because it shows your audience that you are real people and not stuffed suits behind some corporate facade. It also helps users relate to and identify with your brand and your values.

Personalized videos with custom end-cards or call-to-action overlays that include people’s names can help boost sales engagement drastically since they can make your target audience feel like you’re talking to them directly.

This may sound complicated, but with the help of a reliable personalized video generation and distribution platform, you can generate any number of personalized marketing videos targetting each customer’s individual preferences, thus helping you boost sales and engagement significantly.