We all know-how, in today’s world, it has become imperative for businesses of all types to at least have a digital presence, AKA a website. But then again, website development is not all fun and games, and creating a website from scratch is definitely not as easy as it sounds. And as if developing a website was not hassling enough, businesses also have to keep updating their websites from time to time, in order to improve their overall performance and efficiency.
Here, the whole concept of A/B testing comes into play. Wondering what A/B testing is? Well, A/B testing or Split testing of the website involves comparing two versions of the same website, i.e., the old and the new versions to estimate the actual difference.
As per statistics, A/B testing of a website is so important that today, as many as 77% of companies perform A/B tests on their website! Now, let us burst the bubble as to how an A/B test is actually conducted. Check out the following strategies:
Categorizing the home page
This is one of those A/B testing strategies that is opted for the most, for all the right reasons! A homepage is unarguably the most important page of any website because that’s where the story begins. It is your website’s homepage only that allows the visitor to form a lasting opinion about the whole website.
A personalized, well-planned and categorized homepage lays the foundation of good conversion rates, which is very important. So, when you are considering going for a split testing, go for developing a personalized home page. This means showing personalized suggestions on the homepage for the customers who repeat purchases with you. Trust us, this works wonders!
For the search page
A/B testing for search results? How is this even possible! We know, you must be thinking so. But believe me, conducting a split test for the search page is not just possible but practically a very smart choice too.
In fact, that’s what the e-commerce giants like Amazon and eBay do to increase their revenue. By personalizing the search recommendations, you are not just allowing the visitor to check out more products by you, you are also indirectly compelling them to make a purchase with you.
For example, when you show personalized search recommendations like ‘best-selling products’ or ‘people also like’, most times your sales graph takes a leap.
Personalizing the checkout page
A story that has begun gloriously, must end with sufficient pomp and show too, right? That’s why we say – if there’s one page that is as important as the homepage of any website, it’s the checkout page. The customer reaching the checkout page itself means that you have triumphed all the stages so far.
So lastly, this is the one stage that must not make all that labor go to waste. The best way through which A/B testing can be conducted here is by offering discounts or providing a membership option. That way, you will be able to easily capture the customer’s website and create a list for the future. How smart!
Product and description section
You know this very well – there is no reaching the checkout page without acing the split testing of product and description section of your website. A website that is pleasing to the eyes and aesthetically stunning, helps the business in reaching new highs in terms of sales. So, it is crucial to conduct a precise A/B testing here.
Any product page that is loaded with unnecessary photos and information about the product is a huge no-no because they negatively affect your ROI. So, the best option here is to use specific tools for conducting a split test for this purpose, so that the product image and description become customer-friendly.
For related products page
We know, making revenue out of all the visitors on your page is a huge task. So why not focus on getting more and more sales out of a single customer? The best way you can do so is by performing an A/B test on the related products page. There are various versions to this test at this stage.
However, any of the versions is sure to fetch your website with the best results! Pro tip? Take screenshots of both the versions of the site and use the screenshots to analyze the final result! And since taking screenshots manually is a tiresome process, you can also consider archiving a website.
Over to you…
Conducting an A/B test of a website is crucial for more than one reason. Here, we listed the top 5 strategies for conducting the A/B testing of your website. Read this article and go for the strategies that best suit your website’s needs.