SoundCloud is the undisputed leader in the music streaming market. To achieve genuine success and naturally grow their fanbase, artists must devise a solid strategy for getting fans to listen to and follow their SoundCloud profile.
How to navigate SoundCloud in 2022?
It’s great to have more SoundCloud streams as a musician, but how do you keep those listeners coming back to hear your new releases?
Increasing the number of active followers on your SoundCloud artist profile is one of the most effective ways to ensure that your fans see your new releases and continue to listen to your music.
1. Promote Your SoundCloud On Social Media
If you want to increase your SoundCloud followers, you should leverage your existing platforms and audience.
On social media, your potential listeners and followers are already waiting in the wings. Begin funneling your audience into these streaming platforms, converting social media followers into SoundCloud subscribers.
You need to hit this hard and make it crystal clear where fans are supposed to go and what they are supposed to do.
2. Update Your Artist Profile
The more you take SoundCloud seriously and put effort into making your artist profile look as good as possible, the more seriously SoundCloud will take you.
Consider SoundCloud to be a social media platform.
Maintain it on a regular basis and make sure it has the best content possible. You want people to come to your SoundCloud page and stay like glue. This is how you convert casual listeners into SoundCloud subscribers.
Consider all of the music marketing strategies you use to gain more followers on Instagram, Facebook, Tik Tok, and other platforms.
3. Release Music More Consistently
SoundCloud’s main goal, like that of any digital platform, is to keep listeners on the platform. As a result, the more people you can bring to and keep on the platform, the more SoundCloud will promote your music.
When it comes to how people interact with their platform, SoundCloud tracks almost everything. Make more music, and you’ll give listeners a reason to come back again and again.
If we consider SoundCloud to be a social media platform, we would, of course, upload frequently and consistently. After all, if you were trying to increase your Instagram followers, you wouldn’t go months without posting.
If you want to finish more music faster so you can release it more frequently…
4. Understand your audience
SoundCloud allows you to think about it in whatever way you want. You can define your target audience. Put yourself in your fans’ shoes and figure out what they want to hear.
Create this vibe for your audience if they are studying, going for a run, working out, or pregaming. But keep in mind that you are unique, so create playlists for yourself rather than for others. This will undoubtedly benefit you.
Make a playlist for studying and put yourself in the situation to see what you like while studying.
4. Share your music with friends & family
This may seem obvious, but let’s be honest: asking people you know to listen to your art can be intimidating. Tap a sharing icon (an up-arrow inside a rectangle) and reveal several sharing options, including direct links to Twitter and Instagram.
5. Make Remixes
Remixing is yet another form of collaboration and interaction, both with other artists and with their fans. There are several ways to incorporate remixes into your SoundCloud promotion strategy.
To begin, adding your own flair to an already popular song is a great way to expose your style to new audiences and connect with new fans. However, make sure you get permission from the artist you’re remixing first.
6. Promote your songs
Reddit – The best online community for song taste exchange is the We Are the Music Makers subreddit. Every week, there are different competitions to generate buzz, where users post comments and regularly check out the work of others.
Blogs & Influencers – Contact popular music bloggers to arrange a collaboration. Encourage fans to share by having the blogger post about it on their social media profiles.
Famebit is a simple way to contact influencers. Signing up is free, and you can meet tastemakers from all over the world who post daily on YouTube, Twitter, Instagram, and Facebook.
Alternatively, create your own weekly blog post and keep it up to date with new music and playlist links.
Online Services – Promoting your music and gaining followers organically is not an easy task; it takes a lot of time and money, but there are a few services available that can help speed up the process.
Check out Starzland, who are currently the pioneers of SoundCloud online promotion providing only real SoundCloud followers.
Conclusion
Let’s be clear: your SoundCloud followers aren’t everything if you want to pursue a career in music, as you’ll need to focus on a variety of other marketing efforts to cultivate a loyal listener base.
However, if you have a large following on SoundCloud and your music is permanently saved in people’s music libraries, the algorithms are likely to favor you in the long run.
The algorithms will recognize your engagement and feature you in more and more SoundCloud-generated playlists, almost automatically building a loyal listener base on SoundCloud in the long run.
These tips will help you get the most out of your SoundCloud and make it work for you wherever you’re sharing your music. SoundCloud is a tool. You have to use it right to make it work. So share lots, share often, and share smart.