The perfect winter staple: How to get your hands on Australia’s best-selling $46 trucker jacket – and sales are continuing to skyrocket post lockdown
- Denim trucker jackets were a wardrobe staple throughout the 1990s
- Different fabrics like wool and cotton have since fallen in and out of fashion
- The current trend is for over-sized woolen designs in checkered prints
- Fast fashion retailers Boohoo and Nasty Gal are selling styles for as little as $46
- The jackets can be worn in any season, layered in winter and alone in summer
Fast fashion retailers are struggling to keep stock of over-sized trucker jackets, sales of which banked British brand Boohoo almost $50,000 in the first week of June alone.
Denim trucker jackets were a wardrobe staple throughout the 1990s and different fabrics have since fallen in and out of fashion, with corduroy, cotton, wool and shearling all in vogue at various points over the past two decades.
The current trend is for loose-fitting checkered designs styled over jeans or tracksuit bottoms, in keeping with the laid-back ‘lockdown look’ still popular despite social distancing restrictions being lifted.
Boohoo has just restocked it’s best-selling $46 ‘Tonal Check Trucker’ – which comes in pink, blue, brown, green and grey in sizes small, medium and large – after shifting 1,084 units last week, a spokesperson for the brand told Daily Mail Australia.
Those figures amount to earnings of $49,864 AUD from a single style in seven days.
Melbourne makeup artist Kim Muhovics wears a $46 pink checkered trucker jacket from Boohoo on May 12, 2020
Newcastle-based style blogger Taylor Dodds poses in a $64 blue and cream trucker jacket from Nasty Gal on April 12, 2020
The Tonal Check Trucker jacket, which banked Boohoo $49,864 in the first week of June
Boohoo subsidiary Nasty Gal describes it’s $64 trucker as ‘a must’, and customers seem to agree.
The retailer’s ‘Checkin’ You Out’ jacket has already sold out in six of the seven available colours, with a single size small in grey and white check left online.
This boom is sure to be welcomed by embattled fashion retailers, who – along with the rest of the industry – were forced to adapt to a locked down market when the pandemic began.
The crisis was easiest for online powerhouses like Boohoo and related brands like Nasty Gal and PrettyLittleThing, which were already masters of the e-commerce domain.
And for Boohoo’s British billionaire owner Mahmud Kamani, it appears the pandemic has paid dividends.
The brand’s share price fell along with the rest of the stock market when restrictions were lifted, but it’s one of the only UK companies to have bounced back since, Euronews reported in May.
The business is now in a ‘better position’ than it was this time last year, thanks to a swift shift from selling cut-price party dresses to pushing record units of cosy lounge sets, comfy jumpers and affordable outerwear like the best-selling trucker jacket.
Sydney style blogger Briddy Li in the best-selling $46 ‘Tonal Check’ trucker jacket from Boohoo
Perth fashion influencer Alyssa Lee wears a cream and green trucker from Nasty Gal on April 19, 2020
The company’s status is all the more impressive given the global fast fashion market is expected to decline from $35.8billion in 2019 to $31.4billion in 2020, a study from Research and Markets reveals.
Australian stylists and social media stars have been keeping warm in trucker-style designs since temperatures plummeted in May, with the hashtag ‘trucker jacket’ currently linked to 64,867 photos on Instagram.
Melbourne makeup artist Kim Muhovics has shared shots in a pink and white Boohoo trucker and Newcastle-based style blogger Taylor Dudds has posted mirror selfies in a blue version from Nasty Gal.
The boxy silhouette is designed for layering, with enough space to accommodate chunky knits during cold winter months. It also works well draped over bare shoulders in the summer.
More designs are available from The Iconic, Cotton On, Levi’s Australia, David Jones and Myer.