How to make mass email validity check?

Online marketing is a highly effective business tool that helps to acquire clients, get more sales and level up the brand awareness. To reach as many people as possible, it is good to deliver newsletters to a list of receivers at once. That is why you need to collect the email list for your message distribution.

However, not every address can improve your marketing results. The thing is that with time some mailboxes become inactive. Or the person provided the disposable address for registration without an intention to use it later. Such cases can lead to higher bouncing rates, lower open rates and as a result, even to spam complaints and blacklisting. That is the main reason why you should verify email adresses in the first place.

What perks of using email validation tools?

Let’s take a closer look to crucial reasons of email validation:

  • you get the clean and active addresses base with real potential clients;
  • level down the risks being marked as spam by spam detectors;
  • keep the reputation of your domain clean;
  • get higher delivery and open rates.

You need to do it regularly in order to maintain the high-quality level of your database. The recommended frequency of it is at least every 6 months in accordance with your list size. The bigger one you have the higher possibility to get invalid ones sooner. Validate them as often as it would be appropriate to keep your campaigns going well.

How can it be done?

There are special services, like bulk email validation service Proofy, for instance, that provide automated tools for email list validation with results you can analyze. They check the following aspects:

  • duplicates – you can eliminate the number of addresses from your lists in order to deliver your newsletters to the actual prospects;
  • syntax – make sure that every address is written correctly and you will reach the real person with your email;
  • domain quality – get rid of address with inactive domains;
  • MX records and SMTP check – in order to make sure you will connect to the decent address;
  • free space in the mailbox – in order to decrease the bounce and non-open rates.

Proofy tools and benefits you can get from it

With this service, you can verify your database easily, especially with the new feature of API integration. Proofy offers 50 free verifications for the new clients so you can see its work as well without spending any funds. The account creation also is free. As soon as you will need more validations, you can apply for the paid version of the service.

To run your verifying you need to upload your list and start with the Proofy API. With this service you will be able to check the next features of the address base you have:

  1. Syntax check for ensuring the particular address is written correctly and fulfills the common standards.
  2. Domain lookup – check whether the email you are trying to reach has working and accessible domain.
  3. SMTP check – make sure the address belongs to the real receiver and you are sending letters to the right person.

It is worth mentioning that the service does not send any messages to the receiver. The verification process means getting an answer and the required info from the target server. That is how you can check the receiver’s mailbox and his behavior. Also, you become aware whether the target domain even exists or what servers it is connected with, and other.

By using Proofy, you delegate the responsibility of your database quality to the experts who have been working in the industry of email security and privacy for more than 2 years now. The reputation of this service across multiple data centers allows providing accurate results and improving the performance of the clients’ campaigns.