In trying to figure out how to master the SEO game, people employ different methods. Rather than spending a lot of time scrambling to piece together ransom ideas, it may be a good idea to go straight to the original source.
Google, that is. Google Trends is a great tool for finding information and statistics related to different groups’ standings on SEO ratings.
How does it work?
As the name suggests, Google Tools are tools that businesses can utilize to improve their SEO ratings. Google Tools includes a range of functions that can help businesses in different ways.
Depending on your needs and budget, you may find that one or more of the Tools can be of great benefit to your company. In addition, utilizing a marketing and SEO site like Mellow Promo can also be to your advantage.
Essential tools to help your business
Google Analytics
Google Analytics is used to track the web traffic of a given company and analyze it. Companies use Google Analytics to gain insight into the success of their marketing activities, determine trends in terms of the demographics of their site visitors, and better understand how their particular business goals are being met.
Google Analytics looks into customer behavior analytics in order to determine this information. Customer behavior analytics gathers data about customer behavior, creates a framework within which it can be classified, and analyzes it to determine trends and figures.
The way this is done is by the use of Java Script. Google places tags on the browsers of site visitors to determine their precise behavior.
By tracking the length of time, locations, and page preferences of users, companies can better understand where their strengths and weaknesses lie, and areas they should improve in order to increase their business.
Google Analytics provides not only data but also sophisticated custom reports, “scorecards,” and tools that allow for integration with other Google services.
Google Trends
Another popular tool that Google offers is Trends. Google Trends tracks search words and analyzes their popularity. It uses real-time data to track the popularity of any given search word as viewers make queries.
Getting basic information from Google Trends is quite easy. Simply type in a keyword and results will appear telling you how popular that word is in your area. You can even break down the results by specific region.
In addition to conducting your own searches, you can see what popular searches there are in general. If you’re looking for new ideas, Google Trends will give you additional insight into what is currently out there.
Google Optimize
Google Optimize is a tool used by businesses to test their potential conversion rates for web pages. It uses the “A/B” testing format, which means that there is a “control” page (existing website “A”), and a “variation” page “B” that tests potentially new aspects of the site.
Another name for this type of testing is “split testing.” What this means is that the audience for a given site is split between two groups, with the control site “A” being monitored for usual traffic, and the “variation” site being monitored for new activity.
There are specific variables that are monitored for changes in activity so that measurements can have a common standard.
People who analyze the results of this testing are called Conversion Rate Optimization specialists. They often measure very precise parts of a website, like a change in color, placement, or pattern, to see if the new version attracts more or less traffic.
Google Optimize can be an excellent way for businesses to fine-tune their operations to gain maximum results for their websites and apps.
Other Google Tools
These are just a few of the options in the Google toolkit. Depending on your business needs and interests, there are also a number of other functions you can utilize. You may be interested in Google Ads, which allows for direct advertising at the top of the Google list.
If the aesthetics of your site is important to you, you might want to check out Google Fonts, which has hundreds of standard and lesser-used fonts available for both document and website usage.
If you have a lot of information that you’re grappling with and you’re finding it hard to organize the right way, Google Data Studio (or, more recently “Looker Studio”) may be a good option for you.
Google Data Studio allows you to collect and analyze data in a similar manner to Excel, but on a platform that is entirely web-based.
Do some research to see how the Tools can help you, and you’ll soon see results
If you feel that your business needs help and you’re not sure where to begin, it may be a good idea to do an overview of Google Tools to see exactly what it offers. You may find that several of the Tools are applicable to your business.
Start looking around online and map out your priorities. In the end, you’ll see the value of the Tools you choose in your business growth.