- Video made by Le Creuset reveals how to pronounce the name of the brand
- Put the emphasis on the first part of the word, and replace the ‘s’ with a ‘z’
- Saying ‘luh-croo-SAY’ or ‘luh-croo-SET’ is incorrect
It’s one of the most coveted kitchenware brands in the world – but it turns out that many of us may have been pronouncing Le Creuset cookware incorrectly.
A video finally reveals once and for all how to say the name of the upscale Dutch oven maker properly.
It’s bad news for those who have been pronouncing the name of the French company as ‘lay-croo-SET’ or ‘luh-croo-SAY’.
It turns out that you have to put the emphasis on the middle syllable and pronounce the ‘s’ in Le Creuset as a z.
Le Creuset is famous for its cast-iron cookware range, but its most well-known piece of kit is probably its classic Dutch oven in the traditional Le Creuset burnt orange colour
The correct pronunciation of Le Creuset is say: ‘luh-CROO-zay’.
That’s according to an official video made by Le Creuset in which North Carolina TV chef Vivian Howard admits she’s been saying the name of the brand wrong.
In the video, she jokes that she has struggled to say the name of the French company with her thick Southern accent.
Howard admits: ‘For the longest time, I had such a crush on them, but I could never verbalize it because I didn’t know how to say it and I was so afraid of sounding like a big old red-neck.’
Are you saying these brand names incorrectly?
Nutella – ‘new-tell-uh’
Hyundai – ‘Hun-day’
Nike – ‘ni-key’
Moschino – ‘moss-key-no’
Hermes Paris – ‘air-mez’
Ikea – ‘ih-key-yah’
Porsche – ‘Por-sha’
Hoegaarden – ‘who-gar-den’
Fage – ‘fah-yay’
Ocado – ‘uh-car-doh’
Le Creuset makes its cookware in a variety of colours these days, including ‘Marseille Blue’ (pictured)
Those who pronounce the brand name as ‘luh-croo-SAY’ or luh-CROO-say’ are close to how the word is actually said.
But to say it correctly, you have to adopt a slight French accent and turn the ‘s’ in Le Creuset into a ‘z’.
Then, you have to shift the emphasis onto the first part of the brand name so that you say ‘luh-CROO-zay’.
The ‘croo’ part of the word should be similar to the sound you make when pronouncing the word ‘cruise,’ according to the video.
Le Creuset was founded in France in 1925, but it has become a world-renowned brand that sells its pricey cast-iron cookware range all over the globe.