Hungry Jack’s teams up with top scientists to make a VEGAN ‘Rebel’ Whopper
- CSIRO and Hungry Jack’s banded together and launched The Rebel Whopper
- The patty is made from a mixture of legumes, sunflower and coconut oils
- Burger chain claims it still has the same smokey taste as the original Whopper
Hungry Jack’s and top scientists have teamed up to create a vegan Whopper.
CSIRO and the burger joint launched The Rebel Whopper on Thursday.
The patty is made from a mixture of legumes, sunflower and coconut oils and the chain claims it still has the smokey BBQ flavour of the famous beef Whopper.
CSIRO and Hungry Jack’s branded together to create v2food and officially launched The Rebel Whopper
‘We’ve drawn upon the best food, nutrition and sustainability science from CSIRO to develop a sustainable and nutritious product, with an unmatched texture and flavour,’ v2food Founder and CEO Nick Hazell said.
Hungry Jack’s chief marketing officer, Scott Baird, said despite making a vegan burger, they would still be focusing on the flavour that ‘Australians know and love’.
‘Taste is the most important category driver for our customers, which is why our new campaign reinforces Hungry Jack’s position as the market leader for taste,’ he said.
‘The new advertisements bring us back to the classic, flame grilled taste that Australians know and love.’
The patty is made from a mixture of mixture of legumes, sunflower and coconut oils and will still have the smokey BBQ flavour of the famous beef Whopper
He added that the burger is aimed at ‘flexitarians’ who would welcome the alternative.
‘There is a growing number of flexitarians and meat reducers who, while not necessarily vegetarian or vegan, welcome a plant-based option in their diet,’ he said.
‘The Rebel Whopper will appeal to these people without compromising on the taste our Whopper is known for and we hope to attract even more guests to our restaurants.’
The burger is sold for the same price as the regular whopper and is available at all 440 stores around Australia.