Sarah Wilson has addressed the issue of the apparent ‘hypocrisy’ of agreeing to portray a ‘high fashion image’ on a magazine cover in order to share her story.
In a blog post published to her website, the founder of I Quit Sugar revealed that while none of her friends or peers ‘seemed to notice the glaring irony/hypocrisy? of the high fashion image used to illustrate my story’, it was not lost on her.
‘Somehow I found myself in an ironic position where I was engaging in exactly what I campaign against,’ she wrote.
‘There I am dressed in high fashion. Selling a particular image. An image that exists for the sole aim of having the public buy into, well, a bunch of things.’
Sarah Wilson (pictured) has addressed the issue of apparent ‘hypocrisy’ for agreeing to portray a ‘high fashion image’ on a magazine cover in order to share her story
The I Quit Sugar founder (pictured) revealed while no one else ‘seemed to notice the glaring irony/hypocrisy? of the high fashion image used to illustrate my story’, it wasn’t lost on her
Sarah (left) said she agreed to appear in the magazine in order to talk about the closure of her business and her decision to ‘walk away’ from ‘consumerism’ – she wore a Victoria Beckham dress (right) on the cover
Sarah explained that she agreed to appear in the magazine in order to discuss the closure of her multi-million-dollar I Quit Sugar empire, as well as her decision to ‘walk away from “more” and money and “being caught up” and consumerism’.
While she had initially asked if she could wear her own clothes, the request was politely declined. She ended up ‘wearing Victoria Beckham on the cover’.
The item she is talking about is a yellow Victoria Beckham silk dress which originally retailed for $2,224.
Sarah (pictured) said that she felt that the creative team ‘did a very good job’ and she found herself ‘buying into an image of myself that looks more sophisticated… than I am’
The businesswoman said that she understood why she ended up wearing designer clothing – because fashion is one of the ways magazines make money.
She also said that she was impressed with what the magazine’s team did with her from a styling perspective:
‘The team did a very good job,’ she wrote.
‘I mean, the colours, the shape, my makeup. I found myself buying into an image of myself that looks more sophisticated (and younger) than I am!’
Sarah Wilson (pictured) announced that I Quit Sugar would close its doors at the end of February this year, saying she realised money had become her main motivator
However, she said she felt ‘awkward’ about the experience and while she ‘probably could’ve stood my ground’ in regard to wearing ‘my own clothes’, Sarah decided not to.
Ultimately, she decided it was more important to have the opportunity to speak about her decision to close her business and talk about what truly matters, such as anxiety, something she hopes ‘will merely be the start of it’.
Instead, she wrote, she went along with it – and decided she would ‘own the situation on this blog here once it played out and that this would possibly be interesting and productive to do so’.
Sarah Wilson announced that I Quit Sugar would close its doors at the end of February this year.
In a previous post, Sarah clarified the business was not failing financially and she made the decision after realising money had become her main motivator.