A few years ago, I would have been counting down the days until the Love Island launch show.
I’d be eagerly awaiting the release of the cast list and preparing to (happily) be home by 9pm Monday-Sunday for the next eight weeks, because watching it on catch up the next day was just not good enough.
I was completely obsessed with the show, it took over my whole summer and I loved it.
As a journalist, I was flown out to Mallorca for the first series back in 2015 to meet the Islanders, the late Caroline Flack and have a nose around the villa ahead of the series airing, so I’ve always felt somewhat loyal to the show.
This year, Love Island is starting while I’m away on holiday and if I’m honest, I don’t think I’ll bother catching up with it once I’m back – something I never thought I’d say.
Robyn Morris has revealed why she won’t be watching Love Island this year – as she said too many people go on the show to become influencers (pictured, Molly-Mae)
I remember being on holiday in 2018 and paying to get access to the ITV hub abroad so that I could catch up by the pool.
But now, the show has become so boring I simply don’t have the energy to watch it.
For me, the show peaked in 2017 and started to go downhill in 2018.
2017 was the first year that Casa Amor was introduced, the first year we had proper bombshells and the first year producers frequently gave Islanders the impossible decision of choosing who to send packing.
It was explosive.
The following year is when it started to get boring and predictable. The same types of characters were cast, the same twists and turns were repeated and we saw the return of Casa Amor in the exact same format as the year before.
Don’t get me wrong, I can see why producers tried to replicate the previous year, after all, if it ain’t broke, don’t fix it.
But the problem is, the reason 2017 was so good was because it was full of surprises and authentic characters.
She argued there’s always the same line up, which includes the child of someone famous (Pictured left: Gemma Owen, daughter of football legend Michael Owen) and (right) a male bombshell who looks chiselled by the Greek gods)
She also said there is ‘always have that predictable couple that get together on day one and coast all the way to the final ‘(Pictured: Dani Dyer and Jack Fincham who got together at the start of the show and won in 2018)
Since then, knowing the popularity of the show, the Islanders have become more fame hungry and appear to be more interested in securing a fashion brand deal after the show than actually finding love.
Even Molly-Mae, who recently welcomed a baby with her Love Island beau Tommy Fury, has admitted she went on the show back in 2019 for business reasons.
It doesn’t help that the casting agents these days seem to favour influencers and those who have connections to someone famous – which started with Dani Dyer being cast in 2018.
The show is just too formulaic now. Casa Amor is exactly the same every year, the dumpings are exactly the same every year and even the Islanders themselves are pretty much exactly the same every year.
Robyn argued the storylines on the programme have become too predictable, with villains and Casa Amor (Pictured Megan Barton Hanson who appeared on the show in 2018)
Meanwhile she also claimed that ‘every year’ there is always a Molly-Mae clone (Pictured: Jess Harding, due to appear on the show this summer)
We always have that predictable couple that get together on day one and coast all the way to the final, we always have the villain, the Molly-Mae clone, the child of someone famous and a male bombshell who looks like he’s been carved by Greek gods – think Adam Collard.
There’s only so many times you can watch that same conveyor belt go round and round.
Another thing that bothers me is that the Islanders seem to be getting younger and younger every year.
The average age of an Islander now must be 21 – not the age of someone who is ready to find lasting love and settle down.
In the first few seasons, we had a lot more cast members who were in their mid twenties – which, granted, is still very young – but more importantly, they seemed to be on the show for the right reasons.
2017 was the first year that Casa Amor was introduced and the first year there were proper bombshells (Pictured: Amber and Kem finding out they won Love Island in 2017)
They weren’t guaranteed fame in those first few seasons, they were there to find someone and have a summer of fun.
When I think back to those fresh Islanders I met in 2015, they were nothing like the media-trained Instagram models we see on the show today, who know exactly what their life could be like post-villa.
There was an innocence about them that made them endearing to watch – much like Big Brother back in the day.
For me, this has massively unravelled over the years and in its bid to stay relevant, the show has lost its way.
Love Island has become too oversaturated and I think, unfortunately, it’s had its day. (Pictured: the new line up for this summer)
For me, the introduction of Winter Love Island was the final nail in the coffin. In my opinion, January just isn’t the time of year to be watching that show.
Love Island is something that I associate with warm summer evenings, when it’s still light outside at 9pm and it’s something to look forward to all year.
But now it’s on twice a year, we only have a couple of months between each series and it’s taken the magic and excitement away.
Love Island has become too oversaturated and I think, unfortunately, it’s had its day.