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Ian Fleming’s great-niece Hum Fleming designs VERY glamorous gown to benefit The Prince’s Trust

Ian Fleming’s great-niece Hum Fleming teams up with Chloe Delevingne and high society friends to design VERY glamorous gowns to benefit The Prince’s Trust

  • Hum Fleming and Chloe Delevingne have designed their own dresses in collaboration with brand Hannah Sophia England to benefit The Prince’s Trust 
  • They were each asked to ‘design our own dress that we felt empowered in’ 
  • Prices start from £290 for a dress and go up to £1,650 for a silk ensemble

Society beauties including Hum Fleming and Chloe Delevingne have come together to design glamorous gowns and eye-catching ensembles to benefit The Prince’s Trust. 

PR star Hum, the great-niece of James Bond writer Ian Fleming, posed up a storm in her stunning £299 long-sleeved reversible gown in campaign photos shared on Instagram. 

American singer and heiress Isabel Getty, Tatler cover girl Sabrina Percy, reality TV star Georgia Toffolo and Deborah Ababio, executive assistant to Edward Enninful, Editor-in-Chief at British Vogue, also took part in the project. 

The pieces were designed in collaboration with British brand Hannah Sophia England and are available via the label’s website. 

Glamorous gown: Hum, the great-niece of James Bond writer Ian Fleming, posed up a storm in her stunning £299 long-sleeved reversible gown in campaign photos shared on Instagram. The pieces were designed in collaboration with British brand Hannah Sophia England

True blue! Reality TV star Georgia Toffolo wore her £975 detachable dress to Royal Ascot

True blue! Reality TV star Georgia Toffolo wore her £975 detachable dress to Royal Ascot

Announcing the project on Instagram, Hum wrote: ‘We were each asked to design our own dress/ garment that we felt empowered in. 

‘All the designs will then all be available to purchase from the 19th July (preorder now online as well) of which *100%* of the profits from this 6 month campaign will be donated to the Prince’s Trust to help support young women and try address the continual daily battle young ppl face with mental health [sic].

‘I am so pleased with my dress and feel unstoppable in it. The whole process has been such a wonderful journey thanks to Hannah and for such a good cause. 

‘I will share more details about my design – (which is reversible – so 2 dresses in one and the lowest back I was allowed) and it’s inspiration in another post… but for now please check out the website for all our designs and to donate.’

Many of the dresses are reversible or detachable, meaning shoppers can wear them in more than one way. Hum’s is polka dot navy and white on one side and black on the other. 

Easy, breezy! The most affordable piece in the collection is the Chloe Delevingne Detachable Dress (£290) in a lightweight cotton voile fabric which can be worn as a midi dress or a mini, once the bottom is removed

Easy, breezy! The most affordable piece in the collection is the Chloe Delevingne Detachable Dress (£290) in a lightweight cotton voile fabric which can be worn as a midi dress or a mini, once the bottom is removed

Vibrant: The prices rise to £1,650 for Deborah Ababio's silk ensemble. The two piece is strong, feminine and gives a 'nod to her African roots with a beautiful African inspired print'

Vibrant: The prices rise to £1,650 for Deborah Ababio’s silk ensemble. The two piece is strong, feminine and gives a ‘nod to her African roots with a beautiful African inspired print’

Strike a pose: Sabrina Percy in her £490 dress. She also designed a six-piece detachable suit in the same fabric, which is available for £1,570

Strike a pose: Sabrina Percy in her £490 dress. She also designed a six-piece detachable suit in the same fabric, which is available for £1,570

The slinky dress is long-sleeved and figure-hugging, with a plunging open back. 

The most affordable piece in the collection is the Chloe Delevingne Detachable Dress (£290) in a lightweight cotton voile fabric which can be worn as a midi dress or a mini, once the bottom is removed. 

The prices rise to £1,650 for Deborah Ababio’s silk ensemble. The two piece is strong, feminine and gives a ‘nod to her African roots with a beautiful African inspired print’.

Lady in red: American singer and heiress Isabel Getty designed this £730 reversible dress

Lady in red: American singer and heiress Isabel Getty designed this £730 reversible dress 

Girl gang! The designers taking part in the fashion project to benefit The Prince's Trust

Girl gang! The designers taking part in the fashion project to benefit The Prince’s Trust

Founder and designer Hannah Sophia Jarvis said of the campaign: ‘As a mother of two young daughters, I wanted the collection to carry a strong message to support, inspire and help women to feel heard and understood. 

‘Inspired by the tragic death of my close friend, I have called upon these seven incredible women to open up about their experiences, support one another and collaborate with me in designing their own empowerment dresses.

‘Ellie’s story was cut very short as she struggled with her demons. I want to honour her life and fulfil her legacy by trying to make a positive difference and raising money to the Prince’s Trust and will be donating 100% of profits from the collection to the trust. My mission is to support women and I feel strongly that circumstances shouldn’t determine opportunities.’

Read more at DailyMail.co.uk