- Retailers are stocking Christmas foods and giving them an ‘Easter makeover’
- Aldi, Iceland and Waitrose selling turkey and panettone in lead up to holiday
- Food trend experts say it’s a strategic way to get rid of leftover Christmas stock
Supermarket chains are stocking Christmas foods and marketing them for Easter this year.
Along with traditional Easter foods like hot cross buns and a leg of lamb, retailers are adding turkey and panettone to their ranges.
Aldi is selling turkey crowns and smoked salmon macaroni cheese in the lead up to the holiday with an ‘Easter twist’.
As well as traditional Easter food like a leg of lamb (left), Aldi is putting Christmas favourite turkey on its shelves – and they’re specifically marketing it towards the upcoming holiday
Turkey has long been a staple tradition over the festive period, but supermarkets are now trying to market it for other holidays
The supermarket is specifically marketing the items for the upcoming holiday weekend and predicts its products will be popular when they are released on Thursday.
Iceland is also stocking up on turkey to be eaten on the first of April.
Waitrose has jumped on the bandwagon too. The retailer has taken the traditional Italian Christmas treat panettone and put an Easter spin on it.
It is releasing the bread-like cake in the shape of an Easter egg, saying it’ll contain chocolate chips rather than dried fruit.
Waitrose is taking Italian Christmas treat panettone (pictured) and selling it in the shape of an Easter egg
The supermarket said it is giving the Christmas classic an Easter makeover.
In other cases, Easter treats have taken on a Christmas flavour.
The supermarket has rebranded the traditional Christmas cake in the form of an Easter egg
Aldi has expanded its range of hot cross buns to include chocolate and toffee and cranberry and orange.
Charles Banks, co-founder at food trends firm The Food People told The Telegraph the supermarkets are strategically dressing up their old Christmas stock.
‘The UK has a uniquely competitive supermarket culture. This drives innovation as companies fight for differentiation by developing new products.
‘Supermarkets are targeting consumers with food that they already associate with celebration, family time and relaxation. If it proves successful this year, you should expect to see even more Easter foods with a Christmas twist next year.’