I’m A Celeb unfollows Zac Efron after fans fail to believe Hollywood star would appear on the show

Marketing fail? I’m A Celeb’s Instagram account unfollows the likes of Zac Efron and Natalie Portman after fans refuse to believe Hollywood stars would appear on the show

I’m A Celebrity… Get Me Out Of Here! has started filming near the rural NSW town of Murwillumbah.

But it appears Channel 10’s marketing tricks used to hype the show’s yet-to-be-announced celebrity cast have back-flipped on the network.

Over the weekend, eagle-eyed-fans noticed that the reality show’s official Instagram account conveniently followed a bevy of Hollywood stars currently in Australia.

Marketing fail? I’m A Celeb’s Instagram account is forced to unfollow the likes of Zac Efron and Natalie Portman after fans failed to believe Hollywood stars would be appearing on the show. Pictured: hosts Chris Brown and Julia Morris

While most users follow Zac Efron or Natalie Portman as fans of the actors, producers could have attempted to ‘leak their own lineup’ as a marketing ploy.

Unlikely contestants Lindsay Lohan, Aussie Rules footballer Josh Kennedy, Celeste Barber and Courtney Act were among the many celebrities to be followed.

Designer Alex Perry, singer Alfie Arcuri, television host Rove McManus and KIIS 106.5 ‘Intern’ Pete Deppeler were also followed in a bid to mix things up.

Trick: While most users follow stars like Zac Efron or Natalie Portman as fans of the actors, producers could have attempted to 'leak their own lineup' as a marketing ploy

Trick: While most users follow stars like Zac Efron or Natalie Portman as fans of the actors, producers could have attempted to ‘leak their own lineup’ as a marketing ploy

So they won't be appearing on the show? As of Monday, the show's extremely unlikely cast was unfollowed. Pictured Zac Efron

So they won't be appearing on the show? As of Monday, the show's extremely unlikely cast was unfollowed. Pictured Natalie Portman

So they won’t be appearing on the show? As of Monday, the show’s extremely unlikely cast was unfollowed and now the account only follows hosts Julia Morris and Chris Brown

Unbelievable: After failing to make headlines, the account mysteriously unfollowed each of the accounts as of Monday morning and now only follows hosts Chris Brown and Julia Morris

Unbelievable: After failing to make headlines, the account mysteriously unfollowed each of the accounts as of Monday morning and now only follows hosts Chris Brown and Julia Morris

But no surprise, probable contestants Paulini Curuenavuli, singer Jack Vidgen and Robert ‘Dipper’ Dipierdomenico were not on the list of followed contestants.

After failing to make headlines, the account mysteriously unfollowed each of the accounts as of Monday morning and now it only follows hosts Chris Brown and Julia Morris.

It comes as it was revealed Channel Ten are considering replacing Pete Evans with his My Kitchen Rules co-star Colin Fassnidge.

Replacement: Channel Ten is tipped to replace Pete Evans (middle) with his My Kitchen Rules co-star Colin Fassnidge (far right) on the Channel 10 reality show

Replacement: Channel Ten is tipped to replace Pete Evans (middle) with his My Kitchen Rules co-star Colin Fassnidge (far right) on the Channel 10 reality show

According to a report in The Australian, ‘impeccable sources’ swear that the Irish-born chef will be Pete’s replacement. 

Colin is known for his ‘take no prisoners’ temperament and the new role would be a lucrative career move for the father-of-two. 

Pete was dropped from the I’m A Celebrity…  Get Me Out Of Here! line-up after sharing a cartoon which featured ‘neo nazi’ symbolism.     

I’m A Celebrity… Get Me Out Of Here! will premiere January 3 on Channel Ten

Coming soon: I'm A Celebrity... Get Me Out Of Here! will premiere January 3 on Channel Ten

Coming soon: I’m A Celebrity… Get Me Out Of Here! will premiere January 3 on Channel Ten

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