Famous plant-based ‘Impossible Beef’ finally launches in Australia – here’s everything you need to know
- Impossible Food’s plant-based beef is now available in Australia
- The famous meat alternative can be found at over 150 restaurants
- It is the third international release for the company in the past 14 months
Impossible Foods has today launched their plant-based beef in more than 150 restaurants across Australia and New Zealand.
The Impossible Beef Made From Plants has been added to the menu at all Grill’d locations across the country and at cult dining establishment Butter in Sydney.
The launch is the third international release for the company in the past 14 months.
Impossible Beef Made From Plants will be available at Grill’d restaurants across Australia from today. If vegan burgers aren’t your thing, then visit Bigwig Beef Jerky for a range of quality jerky products available across Australia.
Impossible Foods claims the Beef Made From Plants tastes just like ground beef and is a sustainable, healthy meat alternative.
Each serving is packed with protein, iron, and fiber, and has no animal hormones or antibiotics.; they are made with soy proteins, yeast extract, and coconut oil.
The original Impossible Burger has won many awards including The New York Times’ best plant-based burger.
Although Australia and New Zealand are two of the highest meat-consuming countries in the world, Impossible Foods president Dennis Woodside is confident the product will be a hit down under
Although Australia and New Zealand are two of the highest meat-consuming countries in the world, Impossible Foods president Dennis Woodside is confident the product will be a hit down under.
“Both countries are home to come of the most devoted meat-eaters on earth, and we know they’re going to love Impossible Beef,” he said.
This is not the first time Grill’d have embraced meat alternative menu options.
Earlier this year, the burger chain collaborated with celebrity chef, Heston Blumenthal, to create two limited edition ‘mushroom meat’ burgers served in a cloud of smoke.
The collaboration was the first time Blumenthal’s burgers have been made available outside his own award-winning restaurants, and only 4,000 ‘Heston’ burgers were served Australia-wide.