Online shopping is becoming more and more popular, and when it comes to e-commerce, there’s a lot of competition to contend with. Having your SEO company driving more organic traffic to your online store is an essential goal that you must have in order to achieve business growth, profit, and be competitive in a rapidly growing industry. Understanding the industry and knowing what customers want is crucial for boosting organic traffic and converting your leads into sales. Here are four important strategies for achieving a boost in organic traffic for Winnipeg’s toughest markets.
#1. Improve the User Experience:
You may well be experiencing a high amount of traffic to your store, but nothing is happening. If your bounce rate is also high, that means that whilst your website is having no problem attracting the visitors, something is happening that’s causing them to quickly leave and look elsewhere before they even get a chance to see the products that you have on offer. In order to combat this issue, it’s crucial to work on improving the customer experience. Are users waiting around for your site to load? Are they struggling to find what they are looking for? Is your site messy and difficult to understand? Checking and fixing these types of issues whilst keeping your users in mind should help to keep them on your site for longer.
#2. Enlist an SEO Agency:
Search engine optimisation is not something that you can do once and then forget about; it needs to be a long-term, constantly evolving strategy for your brand. In addition, you should not attempt DIY SEO (search engine optimization) if you have little experience or know-how if you want to get the best results for your website. The best option for companies that want to really improve organic traffic rates is to hire a professional SEO agency and delegate this part of the job to them. This Winnipeg SEO company will help your website’s rankings increase, potentially leading to better discoverability in search and increased organic traffic.
#3. Engage on Social Media:
Don’t just rely on your website alone when it comes to getting organic traffic rates on the rise. Using an SEO company for engaging on social media with your potential and existing customers is one of the best ways to encourage more click-through to your site and can also be a highly effective word-of-mouth marketing strategy, getting more people talking about your brand online. Use social media to provide a great customer service experience and improve your reputation, whilst keeping your customers and followers in the know.
#4. Think Mobile:
Last but not least, make sure that your website is responsive and optimised for mobile search. With an increasing number of users choosing to use their mobile devices such as smartphones and tablets for browsing, only focusing on PCs and laptops will never do in 2019. Make sure that your site can easily be discovered in Winnipeg’s mobile search and is a joy to use on any device.
When it comes to e-commerce success, you need to prioritise both organic discoverability and a great user experience.