Indigenous Voice support falls as No campaigners Warren Mundine and Jacinta Price share message in ad
- Voice support slumps again in polling
- No campaign releases final TV ad
- READ MORE: No campaign rallies
The two leading lights of the No campaign have appeared together in a final video ad for the No campaign as polling shows the Indigenous Voice to Parliament heading towards defeat.
Warren Mundine and LNP Senator Jacinta Price, who have led the No campaign from the start, appear in the ad which will be run on high rotation in the crucial state of South Australia, which could decide the fate of the October 14 referendum.
To an upbeat guitar soundtrack Mr Mundine and Senator Price appear in Adelaide locations along with other Indigenous spokespeople and argue the Voice is a measure that will divide Australians in the minute-long commercial.
‘Now we have a choice to make do we give into guilt and division or do we say no,’ Mr Mundine said.
‘No to those who want to divide us,’ Senator Price added.
Leading Voice No vote campaigners Warren Mundine (pictured left) and LNP Senator Jacinta Price are making a final TV pitch to voters
The ad targets reinforces No campaign’s frequent claim the Voice is led by non-Indigenous ‘elites’.
‘No to those people who think all Indigenous people think the same,’ an Indigenous female spokesperson said.
‘We are not all the same and there’s a lot of us Aboriginal people that are voting no.’
A No campaign spokesman told the Daily Telegraph they ‘had known right from the start that Indigenous voices expressing concern about division would be critical when Australians came decide their vote’.
The spokesperson said South Australia, where the Yes campaign was launched, could be deciding state for the fate of the referendum.
‘We will seek to blanket the state with advertising until referendum day, hoping they will vote against the voice of division,’ the spokesperson said.
To be adopted the Voice needs to gain a majority of overall voters and also win a majority of states however the most recent polling shows it falling short in both those aims.
Victorian-based polling company Redbridge found that support for the Voice had fallen by five per cent in the last month to only 39 per cent nationally.
The Yes vote was also trailing in every state with only NSW showing some increase in support from 39 to 42 per cent, which was offset by a decline in Victoria from 45 per cent to 41.
Polling shows support for the Indigenous Voice to Parliament continues to fall with voters ranking it low on the priorities they believe governments should be focusing on
Redbridge also polled voters on how they ranked the Voice in terms of priority for the government and found only two per cent said it should be the major focus with only six per cent putting it in the top three issues.
Voters were far more concerned with bread and butter issues with cost-of-living being ranked in the top five issues by 92 per cent of those polled.
Housing affordability was considered the next most important issue with 73 per cent of people naming it as priority for government followed by the economy and jobs, which was nominated by 69 per cent.
Health funding, wages, climate change, the economy transitioning to renewable and national security were all rated as more important than the Voice with only roughly 15 per cent of voters putting it as a top-five priority.
This made the Voice considered only half as important as road and infrastructure funding, which was chosen by 31 per cent of voters.
RedBridge director Tony Barry said the polling was red flag for the Albanese government, which has been accused of focusing too much on the Voice to the detriment of other issues.
“There’s a real risk for Albanese and Labor that the referendum cements the idea that the government has the wrong priorities and that it will then be punished,” Mr Barry said.