Influencer Kurt Coleman unveils shock new look at Sydney event as he leads the celebrity arrivals alongside Jodi Gordon and Samantha Jade

Kurt Coleman shot to fame in 2016 as Australia’s first self-proclaimed influencer.

But the social media star looked unrecognisable as he lead celebrity arrivals at the Stax presents Secondleft event in Sydney on Thursday.

The influencer showed off his toned arms and long blonde locks as he posed on the red carpet after arriving to the launch party.

Kurt made a style statement in black and white striped pants, a black vest and black shoes.

He completed his look with a bracelet stack, a simple gold necklace and bright red sunglasses.

The influencer showed off his toned arms and long blonde locks as he posed on the red carpet after arriving to the launch party

Kurt was joined at the event by Jodi Gordon, who flaunted her incredible figure in a long black dress.

The former Home and Away star accessorised her dress with a pair of beige strappy heels.

She left her long brunette locks out and let her natural beauty shine by opting for a neutral makeup palette.

Meanwhile, Samantha Jade ensured all eyes were on her as she arrived to the event with Shannon Riley and Zoe Marshall.

Kurt was joined at the event by Jodi Gordon, who flaunted her incredible figure in a long black dress

Samantha Jade ensured all eyes were on her as she arrived to the event with Shannon Riley and Zoe Marshall

Big Brother star Tully Smyth left little to the imagination as she arrived to the event in a long sheer lace dress

The singer put on a stylish display in a long leather dress, leather jacket and a pair of black stilettos.

She left her long blonde locks out and held a statement patterned bag.

Zoe dressed to impress in a sheer top, black pants and a gold belt while Shannon opted for a leather skirt and a long sleeved shirt.

Big Brother star Tully Smyth left little to the imagination as she arrived to the event in a long sheer lace dress.

She completed her ensemble with simple black heels and a designer handbag. 

Sally Obermeder was all smiles as she flaunted her figure in black denim pants and a singlet

Former Married At First Sight star Cathy Evans looked stylish in a black dress and and a pair of long black boots

Ella Ding looked incredible in a black dress, which featured a peep hole along her waist and chunky black boots

Sally Obermeder was all smiles as she flaunted her figure in black denim pants and a singlet.

The TV presenter held a simple black clutch and finished her look with a pair of clear heels.

Meanwhile, former Married At First Sight star Cathy Evans looked stylish in a black dress and and a pair of long black boots.

Her MAFS co-star Ella Ding looked incredible in a black dress, which featured a peep hole along her waist and chunky black boots. 

Suzan Mutesi was seen arriving to the event in the exact same dress as Ella Ding from the label

Co-founders of Secondleft Don and Matilda Robertson posed at the event