John Lewis has been gearing up for Black Friday at it’s distribution centre as the retail giant prepares for the start of the festive shopping frenzy.
Behind the scenes photos of the high street department store’s enormous warehouse outside Milton Keynes show workers getting ready for the busiest shopping day of the year which will commence on November 23.
The retailer has recruited an additional 3,000 temporary staff across it’s business to ensure it can offer the usual level of service during the flash sales.
On Black Friday last year John Lewis made £214.3million and sold as many as 705 products per minute online.
And while some retailers have released their deals early, the department shop has kept details of their cut price items under wraps which can be snapped up online or in store on the day.
The store’s Never Knowingly Undersold policy, which is the company’s commitment to match their competitors, means that rival prices will be checked around the clock.
John Lewis released their Christmas advert this week, featuring Elton John in a mini-biopic, set to his 1970 hit Your Song, ending with a four-year-old Elton unwrapping his first piano on Christmas Day in 1951.
The £7million advert then cuts to the emotional 71-year-old playing the same instrument while thinking about his mother Sheila, who died last year aged 92, followed by the slogan: ‘Some gifts are more than just a gift’.
The online retail giant is offering customers pianos for £872 or cheaper keyboards for £150 as well as Elton John tour T-shirts for £40 each.
Behind the scenes photos from the high street department store’s enormous warehouse outside Milton Keynes shows workers busy preparing for the flash sales which will commence on November 23
The retailer has recruited an additional 3,000 temporary staff across it’s business to ensure it can offer the usual level of service at its busiest time of the year
Boxes stacked high at the huge distribution centre. On Black Friday last year John Lewis made £214.3million and sold as many as 705 products per minute online
Workers make sure everything is prepared fro Black Friday next week. The store’s Never Knowingly Undersold policy, the company’s commitment to match the price of other competitors, means that rival prices will be checked around the clock
Workers package and price dozens of boxes at the huge warehouse. The department shop has kept their cut price items under wraps to be snapped up online or in store on the day
Rows of conveyor belts show the true scale of the retail giant’s preparation for the festive period and Black Friday
A member of staff preparing stock in their distribution centre. John Lewis released their Christmas advert this week, featuring Elton John in a mini-biopic,
Workers looking busy pulling pallets and packaging boxes as they gear up for the flash sale commencing next week
Forklifts carry hundreds of stock in the enormous warehouse. The online retail giant is offering customers pianos for £872 or cheaper keyboards for £150 as well as Elton John tour T-shirts for £40 each