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Inside the ‘shameless’ dating app Pure, where users can find sex ‘right here, right now’

A ‘shameless dating app’ with half a million users is spiking in popularity in the US as it promotes itself as ‘Uber for dating — right here, right now.’

Pure, which launched in 2013, has users all over in the world in cities like London and Paris, but has just taken off with new marketing in the US, with users more than doubling in the past year.

While the app is ‘sex positive’ and gives users room to explore kinks and meet up quickly, it’s also much more mysterious than Tinder in that anyone can remain anonymous — and do not even have to include photos in their profiles.

The sex-forward dating app Pure has users all over in the world in cities like London and Paris, but has just taken off with new marketing in the US (stock image)

‘In Pure, you can be whoever you choose to be, but still be yourself,’ reads the company’s website.

The app launched back in 2013, and was promoted as ‘bringing Seamless to the bedroom,’ offering sex on-demand by simply asking users their gender and their gender of their preference.

It was launched in 2013 by Ukrainian entrepreneurs Roman Sidorenko and Alexander Kukhtenko

It was launched in 2013 by Ukrainian entrepreneurs Roman Sidorenko and Alexander Kukhtenko

While most apps require users to fill out some sort of profile, Pure — created by Ukrainian entrepreneurs Roman Sidorenko and Alexander Kukhtenko — removes all of that and simply offers two people who want to have sex the ability to arrange a meet-up.  

‘We wanted an easy way to find sex, basically,’ Sidorenko told New York magazine in 2013.

‘We thought it would be cool to use an approach like Uber, where you basically create the request, and you get a car pretty soon. We thought it would be cool to have something like that to find a sex buddy.’

He added: ‘It’s very interesting to see what Fifty Shades of Gray did for the pleasure-products industry. When that book became a monster hit, it became okay to talk about BDSM stuff. It became okay to buy sex toys. This is the way the dating industry will be changed.’

To get started, users share their gender and sexual identity. They can include photos, but those are not mandatory

Men pay $18 a month for access, while women use it for free

 To get started, users share their gender and sexual identity. They can include photos, but those are not mandatory

However, embracing adult content made it hard to get approval on Apple’s app store, so at first they needed to advertise themselves as an ‘instant companion finder.’

The app has evolved a bit since it launched eight years ago.

Now, men pay $18 a month for access, while women use it for free. According to the New York Post, two thirds of the users are male, just under a third is female, and three per cent identify as nonbinary.

Sidorenko said that on other apps, he'd get 'bored with the idea that you need to talk with people' before making a plan to meet up for a hookup

Sidorenko said that on other apps, he’d get ‘bored with the idea that you need to talk with people’ before making a plan to meet up for a hookup

The average age is between 25 and 40, with 70 per cent identifying as straight, 20 per cent as bisexual, and ten per cent gay, lesbian, queer, or asexual.

About 20,000 users are in New York City alone. 

To get started, users share their gender and sexual identity. They can include photos, but those are not mandatory.

Like in other dating apps, users swipe to match with other users and begin messaging — or they can skip the matching process and message right away for $2.

One a match is made, a chat timer gives users 24 hours to start talking before the match expires, lighting a fire under people to get things moving quickly.

‘Our founders imagined Pure like Uber for dating — right here, right now,’ Anna Hintsyak, the company’s marketing manager in the US and UK, told the Post.

She said Sidorenko saw that Western culture was ‘straying away from monogamy and saw a different opportunity for Pure,’ to ‘provide quality over quantity for dating app users.’

Users only have to share their gender and sexual orientation; identities aren't confirmed and photos aren't necessary

The average age is between 25 and 40, with 70 per cent identifying as straight, 20 per cent as bisexual, and ten per cent gay, lesbian, queer, or asexual

Users only have to share their gender and sexual orientation; identities aren’t confirmed and photos aren’t necessary

Se also said the app gives users room to ‘understand their desires and kinks are healthy, valid, and natural.’

For many, the privacy is a key selling point. Users don’t have to show their faces — or include photos at all, for that matter. 

If they do send photos, they self-destruct in the app. Photos and chats also cannot be copied or saved in the app, and if someone tries to take a screenshot, an alert is sent. 

‘Pure is a lot of “cut to the chase,”‘ one user told the Post, while others described it as the ‘best straight hook-up app’ and ‘better than the other sites when it comes to no-strings-attached hook-ups.’ 

The anonymity of the app can mean that meeting up has its surprises.

‘Finding a gem on here requires a lot of vetting and hard work, but they do exist,’ said one user.

‘I’ve had one or two not good experiences, mostly where guys don’t look like what they’re supposed to, but I’ve also had a lot of really good experiences, too,’ said another. 

'Pure is a lot of "cut to the chase,"' one user told the Post (not pictured)

Others described it as the 'best straight hook-up app' and 'better than the other sites when it comes to no-strings-attached hook-ups'

‘Pure is a lot of “cut to the chase,”‘ one user told the Post, while others described it as the ‘best straight hook-up app’ and ‘better than the other sites when it comes to no-strings-attached hook-ups’

'We wanted an easy way to find sex, basically,' Sidorenko, the founder, said (not pictured)

'We wanted an easy way to find sex, basically,' Sidorenko, the founder, said

‘We wanted an easy way to find sex, basically,’ Sidorenko, the founder, said (not pictured)

'Finding a gem on here requires a lot of vetting and hard work, but they do exist,' said one user.

'I’ve had one or two not good experiences, mostly where guys don’t look like what they’re supposed to, but I’ve also had a lot of really good experiences, too,' said another

‘Finding a gem on here requires a lot of vetting and hard work, but they do exist,’ said one user.

A good experience for one user was meeting up with a man who wanted ‘extremely strict Dom Daddy/Little Girl role-play.’ After enjoying some bubble tea, they had sex in a ‘kind of public’ spot in Central Park at night.

Another female user who was bored with her married sex life met up with a man at a hotel.

Ultimately, though, the app is about finding sex without small talk.  

‘I used to be an active user of different dating sites and I was always bored with the idea that you need to talk with people to understand what they are up to right now,’ Sidorenko told Business Insider. 

‘I hated all the endless chatting that was going on [in other apps]. With Pure, we want to make this as instant as possible. Like getting a cab,’ he went on.

He learned that there were women who wanted that, too, but he insists apps designed for that — like Ashley Madison and Adult Friend Finder — were ‘sketchy.’

‘We realized that women are much more into meetings “right now” and have sex later if there is no pressure about having sex before the meeting. And they don’t like the idea of committing to sex before the meeting,’ Sidorenko added in another interview with New York magazine.   

Read more at DailyMail.co.uk