From new-age vibrators to ‘on-the-go’ pleasure kits: Why ‘sexual wellness’ is the next big beauty trend
- Sexual wellness is now regarded as a form of self-care in its own right
- The intimate health industry is expected to be worth over $57billion by 2024
- Hands-free vibrators and stimulating lubricant are the products of the moment
As millennials push brands to normalise everything from female masturbation to erectile dysfunction, traditional stigmas around sex are disappearing, replaced by the view that ‘sexual wellness’ is a form of self-care in its own right.
Hands-free vibrators, nerve-stimulating lubricant and on-the-go intimate wipes are some of the hottest ‘self-love’ products of the moment, neatly wrapped in trendy packaging previously reserved for makeup and skincare brands.
With the global intimate health industry expected to be worth over $57billion AUD by 2024, sexual wellness has never been more mainstream or more accessible than it is today.
And as more cosmetics brands crossover into the ‘self-love’ space, trendspotters are predicting sexual wellness to be the next big beauty trend taking up space on your bathroom shelves.
Sexual wellness looks set to be the next big beauty trend, as more cosmetics and skincare brands crossover into the ‘self-love’ space with products like nerve-stimulating lubricant and hands-free vibrators (stock image)
Next level lubricant which stimulates blood flow and nerve endings is one of the hottest self-love products of 2019.
‘Love Gel’ ($28) from natural skincare brand They Call Her Alfie promises a ‘heightened’ sexual experience, thanks to blood flow boosting ingredients long-jack and fenugreek, which are both proven to increase libido and stamina.
Other groundbreakers include ‘Überlube’ ($41), a luxurious lubricant discreetly packaged in a perfume bottle which promises to reduce friction, stop chafing and tame flyaway hairs, making sex smoother and more enjoyable.
Next level lubricants like this $28 ‘Love Gel’ promise to heighten and sensitise sexual experience thanks to blood flow boosting ingredients like long-jack and fenugreek, both proven to increase libido and stamina
‘Self-love’ may be the buzzword of the moment, but couple’s toys are just as popular as tools for solo play.
The ‘Eva II’ ($160) from cool sexual wellness brand Dame Products is a hands-free vibrator specifically designed for two, available in chic colours like millennial pink and mint green.
Remote-control vibrators for couples, an 11-piece kit featuring a pulsating wand and anal beads and a vibrating ‘Rabbit’ scientifically proven to give longer orgasms were the best-sellers on Australian sex toy website Lovehoney this year.
On-the-go sex kits like this Unbound’s $50 travel set (left) and Deodoc’s $28.50 intimate wipes (right) were designed specifically for the busy, modern woman
ON-THE-GO INTIMATE KITS
Female-founded brands are dominating the sexual wellness industry, a fact that’s clear to see in products like Unbound’s ‘On The Go’ travel kit ($50), a holographic beauty bag filled with everything from condoms to G-spot stimulation serum.
Unbound creator Polly Rodriguez believes women deserve brands run by women, telling Shape her aim is ‘to close the gap between how we think of male and female sexuality’.
Deodoc’s ‘Intimate Deowipes’ ($28.50) were also created specifically for the busy, modern woman.
While traditional intimate wipes can be harsh on the skin, these individually packaged towels are made with soothing aloe vera and vitamin E, perfect for freshening up on the go before a date or after sex.