Jackie ‘O’ Henderson reveals her hurt at secret feud with Sam Frost after she BLOCKS her

Jackie ‘O’ Henderson has revealed her secret feud withSam Frost.  

The KIIS FM star, 43, expressed her disappointment on Thursday’s Kyle & Jackie O Show, revealing the 29-year-old had unexpectedly blocked her on Instagram.

Prior to discovering Sam had cut all means of communication between the pair on the app, Jackie believed they were on good terms, having met multiple times.

Jackie opened up about their bad blood with Beau Ryan, who was filling in for Kyle Sandilands while he’s off sick, on the popular breakfast show.

After revealing Sam had blocked her, Jackie said: ‘I’ve never spoken to her about it or seen her since.’

‘I know she was working at Today FM and she didn’t block the Kyle & Jackie O [Instagram] account, she just blocked me.’ 

‘She used to come in all the time, I even did an Instagram post about how much I loved her when she’d just come off the Bachelorette – she was awesome.’

‘I even did an Instagram post about how much I loved her’: It’s believed Sam cut all means of communication between the pair on the app after launching a rival breakfast show on 2Day FM

Still a fan: When Sam’s show launched in 2015 with Rove McManus, Jackie said, ‘the fact that she’s the competition doesn’t really change anything, she’s still a sweet and genuine girl’

It is believed Sam could have blocked her during her brief stint hosting rival breakfast show on 2Day FM with Rove McManus.

During this time in 2015, Jackie shared a photograph alongside Sam to her Instagram and captioned it, ‘girl crush.’

As fans pointed out that Sam was now a direct competitor to her KIIS FM show, Jackie hit back in the comments: ‘The fact that she’s the competition doesn’t really change anything, she’s still a sweet and genuine girl.’

‘[I] think she is awesome – I hope she enjoys doing radio as much as I do.’

Their breakfast show, Rove and Sam, lasted just one year before being swapped to a late night slot amid dismal ratings – before it was later axed all together.

‘I kinda do [care], it does bug me,’ Jackie claims she hasn’t seen Sam since this all happened and she is upset at what happened between them

Short-lived: Their breakfast show, Rove and Sam, lasted just one year before being swapped to a late night slot amid dismal ratings – it was later axed all together

While live on air on Thursday, Jackie claimed she never said anything bad about Sam when her rival radio show launched – and anything negative came from Kyle.

As Beau asked if she ever ‘talked s**t’ about her, Jackie responded: ‘Kyle did and I never say anything bad. I don’t know why she’s blocked me.’

Beau then proceeded to phone Sam’s mobile, much to Jackie’s dismay.

Innocent: When asked if she ever ‘talked s**t’ about her, Jackie responded, ‘Kyle did and I never say anything bad. I don’t know why she’s blocked me!’

No answer: While discussing the feud on Thursday’s Kyle & Jackie O Show, Beau Ryan, who was standing in for Kyle, called Sam live on the air – but she failed to answer 

As Sam failed to answer the call, the pair left her a lengthy voicemail.

‘Hi Sam, it’s your friend Beau. I’m on-air at KIIS and I just want to let you know that Jackie’s not really happy with you. Apparently you blocked her,’ he said.

Jackie then spoke up, adding: ‘Hopefully there’s no beef… I hope there’s no thing going on or it was just an accident?’ 

‘This is the world’s longest [answer phone] message.’ 

‘Whatever I’ve done, I’m sorry. Call back if you can, thanks.’

As the radio hosts then ended the call, Jackie concluded: ‘Oh Jesus, that was… now I feel like we’ve made it worse. I kinda do [care], it does bug me.’

Daily Mail Australia have contacted Sam’s rep for comment.