Jake Edwards’ ex-girlfriend Sophie Guidolin caught breaking the advertising watchdog’s code of ethics with sponsored activewear post – as industry cracks down on influencers
MAFS groom Jake Edwards’ ex-girlfriend Sophie Guidolin has been forced to delete an Instagram post after failing to disclose that it was sponsored.
The 32-year-old Gold Coast influencer was found to be in breach of Australia’s advertising rules, according to a case report published by Ad Standards.
The report published last month claims that Sophie had shared a gallery of photos of a woman and a boy believed to be her son dressed in activewear standing on a deck overlooking the ocean.
Breach: Jake Edwards’ ex-girlfriend Sophie Guidolin, 32, (pictured) has been caught breaking the advertising watchdog’s code of ethics with a sponsored activewear post
Sophie tagged Adidas-owned sportswear brand Reebok in the post.
The complaint states that Guidolin’s post was ‘misleading as to wether it is an ad and did not say sponsored or include any hashtags’.
Daily Mail Australia understands that at the time Sophie shared the post as part of her long-term collaboration with Adidas.
New rules: The Gold Coast influencer, right, was found to be in breach of distinguishable advertising rules, according to a case report published by Ad Standards. Pictured with ex-boyfriend Jake Edwards
‘We have not provided Ms Guidolin with any statements to make in relation to our products and therefore cannot be said to have control over the post,’ the brand said in defence of the claim.
The Australian Association of National Advertisers (AANA) considered that while it was not known whether Ms Guidolin received the advertised product for free, the post could be seen as an extension of her existing commercial relationship with the advertiser.
It comes just weeks after AANA revealed that they would be cracking down on paid-to-post influencers.
Not clear: The complaint states that Guidolin’s post was ‘misleading as to wether it is an ad and did not say sponsored or include any hashtags’
Sophie has since deleted the post from her Instagram feed.
It comes just weeks after Sophie and Jake announced that they have parted ways after a short stint together.
The pair first met on March 10 and started dating weeks later.
Sophie had been the target of trolling since going public with Jake, and this may have put a strain on their romance.
‘It’s sad because they seemed really in love, but they just couldn’t make it work,’ a source told Daily Mail Australia.
Over: It was announced on May 14 that Jake and his girlfriend Sophie Guidolin had ended their short-lived romance. Pictured in happier times