Jeffree Star has waded into Selena Gomez and Hailey Bieber’s rumoured feud by savaging the latter’s skincare brand in a scathing online review.
Bieber has been the target of merciless trolling from obsessive Gomez fans – who refer to themselves as ‘Selenators’ – after apparently mocking the singer and actress in a series of TikTok videos.
And Star, 37, made it clear where his loyalties lie by opting to review the model’s new beauty range, Rhode Skin, for his own 4.7million followers on the social media platform.
The Wyoming based influencer has amassed a huge following as a result of his typically blunt online reviews, and his latest appeared to be a direct reference to Bieber’s alleged attacks on Gomez.
Having just returned the United States from France, where he was attending Paris Fashion Week, Star revealed the model’s new collection of skincare products had just arrived in the post.
Ouch: Jeffree Star has waded into Selena Gomez and Hailey Bieber’s rumoured feud by savaging the latter’s skincare brand in a scathing online review
Hitting out: Star made it clear where his loyalties lie by opting to review the model’s new beauty range, Rhode Skin, for his own 4.7million TikTok followers
Not happy: The influence brandished its minimal grey box and inlay card – which features an image of an expressionless Bieber
Brandishing its minimal grey box and inlay card – which features an image of an expressionless Bieber – he said: ‘Okay, so the packaging is so boring. And then I open it up and – girl – she literally looks like she wants to die.
‘Like focus. Oh my god, that face is like, “Why did I do this? Why did I create a skincare brand.”
Referring to Bieber’s apparent nepo-baby status as the daughter of Hollywood star Stephen Baldwin, he added: ‘So when you’re privileged and you use daddy’s money and you’ve never worked a day in your life, I guess this is what we’re doing.’
Opting to skip a straightforward assessment of the range, which originally launched in July 2022, Star admitted he was throwing it into the nearest bin.
‘In this house we are team Selena and we are team not bullying anyone,’ he said. ‘So we’re going to skip today’s review – oh wait, she doesn’t even deserve a pink trash can – and just like Shawn Mendes said, “Bye.”
Joined by close friends Kendall Jenner and Justine Skye, Bieber was accused of referencing a set of unflattering paparazzi photos featuring a bikini-clad Gomez, taken during a January beach-break in Mexico.
Here it is: Having just returned the United States from France, where he was attending Paris Fashion Week, Star revealed the model’s new collection of skincare products had just arrived
Harsh: ‘So when you’re privileged and you use daddy’s money and you’ve never worked a day in your life, I guess this is what we’re doing,’ he proclaimed
Rubbish: Opting to skip a straightforward assessment of the range, which originally launched in July 2022, Star admitted he was throwing it into the nearest bin
Divided? Gomez fans claim there is social media feud simmering between the former Disney star and model Bieber, despite both parties insisting otherwise (pictured together at the the Academy Museum Gala in Los Angeles last year)
Hitting out: the model was accused of referencing a set of unflattering paparazzi photos featuring a bikini-clad Gomez, taken during a January beach-break in Mexico
Nasty: Fans claim Bieber has repeatedly copied TikTok and Instagram posts shared by Gomez in an attempt to mock her
Lip syncing their way through a short video, the friends proclaim: ‘I’m not saying she deserves it, but God’s timing is always right!’
The post was swiftly deleted, but the negative reaction it inevitably prompted led to Bieber publicly insisting her poorly timed video had nothing to do with Gomez.
‘I never comment on this type of thing but we were just having a girls’ night and did a random TikTok sound for fun,’ she assured disgruntled followers. ‘It’s not directed at anyone.’
In an apparent attempt to placate her fans, Gomez also threw her two-cents’ worth into the mix by responding to Bieber’s claim, adding: ‘It’s ok! I don’t let these things get me down! Be nice to everyone!’
However, worse was to follow when fans accused Kylie Jenner of mocking another Gomez post, in which the star admitted she had ‘accidentally laminated’ her brows too much.
Allegation: One fan account claims the photographer responsible for picturing the pair together at the Academy Museum Gala is close friends with Hailey Bieber
Having a dig: Bieber’s wife has suffered associated backlash after footage resurfaced of her mocking Taylor Swift while co-hosting the show Drop The Mic
Pals: Gomez and Swift have been friends since 2008 and are pictured last July celebrating the latter’s 30th birthday together
Taking to Instagram, Jenner adopted a similar pose with the same arched eyebrows and the accompanying caption: ‘This was an accident ?????’
Curiously, the TV personality appeared to add even more fuel to the fire by sharing a recent FaceTime call with Bieber – during which they both zoomed in on their eyebrows.
The uproar resulted in Jenner reportedly losing half a million social media followers, while Bieber’s following went down by close to a million in total.
Conversely, Gomez saw her following increased by 10 million as a result of the online trolling accusations aimed at the pair.
Gomez and Bieber were last seen cheerfully posing for photos together at the Academy Museum Gala in Los Angeles last year, but detective-like fans have since savaged the meeting by claiming the photographer is one of Bieber’s friends.
Online blogger Deuxmoi now claims the alleged feud stems from Justin Bieber embarking on a relationship with his now wife just weeks after dumping Gomez.
Here we go again: Kylie Jenner was also accused of mocking another Gomez post, in which the star admitted she had ‘accidentally laminated’ her brows too much
Minefield: The TV personality appeared to add even more fuel to the fire by sharing a recent FaceTime call with Bieber – during which they both zoomed in on their eyebrows
Not me: Jenner later maintained people are ‘making something out of nothing’
The former Disney star is also said to be upset over Justin and manager Scooter Braun’s apparent gloating after the latter bought her best friend Taylor Swift’s back-catalogue.
Bieber’s wife has suffered associated backlash after footage resurfaced of her mocking Swift while co-hosting the show Drop The Mic.
Fueling the flames, Selena commented on the video: ‘So sorry, my best friend is and continues to be one of the best in the game.’
Bieber’s identical posts, usually shared within days of her own, are another alleged factor in the fallout.
Speaking on Apple TV+ docu-series, Dear… Gomez recalled privately struggling over criticism of her fluctuating weight from social media followers.
Gomez, who previously revealed her lupus medication causes her to gain weight, described portraying herself online as someone who didn’t care about the criticism – when in reality she was ‘crying my eyes out’.
‘My weight would constantly fluctuate because I would be on certain medications. And obviously, people just ran with it,’ she said.
‘It was like they couldn’t wait to find a thing to bring me down. I was being shamed for gaining weight because of my lupus.’
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