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Jimmy Brings: How lonely Bondi man drank himself to death as booze delivery service is probed

How a lonely man racked up a $24,000 ‘Jimmy Brings’ bill as he drank himself to death – as his extraordinary series of orders to the booze delivery service are revealed

  • Alcohol home delivery service Jimmy Brings investigated after man’s death 
  • The Bondi man spent about $24K with the service in the years before his death
  • He ordered up to three bottles of wine a day in the weeks before he passed 
  • investigation to determine whether RSA rules were breached by the service
  • New rules for online delivery services came into effect in July this year 


Alcohol home delivery service Jimmy Brings will face an investigation after it was revealed it delivered three bottles of wine day to a man’s house almost every day for weeks before he died. 

Liquor and Gaming NSW had previously reviewed the man’s death in June 2018 but told The Sydney Morning Herald it was reopening the investigation after analysis of Jimmy Brings’ sales data showed the man’s orders increased substantially in the fortnight before he died.

The 49-year-old man’s order included bottles of wine and spirits delivered nearly every day, including two identical orders within 10 minutes of each other.

It’s believed the man spent about $24,000 with the service in the three years preceding his death. 

The investigation will determine whether the service, which promises to home deliver alcohol within 30 minutes, may have breached responsible service of alcohol rules

More than 3000 businesses in NSW now hold an online liquor licence, with many bottle shops and smaller venues permitted to home deliver during Covid lockdowns

More than 3000 businesses in NSW now hold an online liquor licence, with many bottle shops and smaller venues permitted to home deliver during Covid lockdowns

The investigation will determine whether the service, which promises to home deliver alcohol within 30 minutes, may have breached responsible service of alcohol rules.

Online purchases of alcohol for home delivery grew markedly during the Covid pandemic, as people were restricted to their homes. One figures suggests more than 8.6 per cent of all liquor sales will be made online by 2023, compared with four per cent in 2018.

More than 3000 businesses in NSW now hold an online liquor licence, with many bottle shops and smaller venues permitted to home deliver during Covid lockdowns.

New rules came in effect from last July which addressed concerns online delivery services were being used by minors and intoxicated people who might not be served were they drinking in a licensed venue. 

The rules make it an offence to sell packaged alcohol to a minor or an intoxicated person, with fines up to $11,000. 

Further laws were introduced for same day delivery operators such as Jimmy Brings requiring them to support drivers to check a person’s age and ID and ensure alcohol is delivered to the person who made the order, or an adult at the same premises who agrees to accept it on their behalf.

Delivery people must also undergo Responsible Supply of Alcohol Training.

Same day deliveries were also restricted to the hours of 9am-midnight, Monday to Saturday, and 9am-11pm on Sunday.

A spokesperson for Endeavour group, who own Jimmy Brings as well as outlets BWS and Dan Murphy’s, told the Herald the group sought to ‘exceed’ it obligations in terms of compliance with the laws.  

‘All Endeavour Group (including Jimmy Brings) drivers are trained in the responsible service of alcohol and all same day alcohol deliveries must be delivered to an adult over the age of 18 years and who is not intoxicated,’ it said. 

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Read more at DailyMail.co.uk