News, Culture & Society

Jurassic Park and Lightyear gifts popular at Big W Toy Mania sale as lay-by fury takes hold

The surprising top toys expected to sell out at the 2022 Big W Toy Mania Sale – but there’s one ‘infuriating’ change leaving shoppers outraged

  • Big W’s Toy Mania kicked off this year with an online pre-sale on Tuesday 
  • The sale will come to physical stores on Thursday – two days later
  • There have been tweaks to the lay-by rules which have some people furious

Millions of Australian parents are set to snap up retro inspired toys for their kids in this year’s toy mania sale with pieces inspired by Jurassic Park and the new Buzz Lightyear film expected to sell out.

The sale launched on Tuesday online with thousands of parents logging on to Big W’s portal to snap up early Christmas presents for their kids.

But not everyone is impressed with the tweaks made on the terms and condition’s of this year’s sale – with the ‘sneaky fees’ on online buys a turn-off for many.

The most popular toys of 2022 have been revealed – and it’s sure to be a very nostalgic year for parents born in the 90s

The toy sales kick off on Thursday and are expected to be very popular

The toy sales kick off on Thursday and are expected to be very popular

People can now put things on lay-by using the online portal, but for each order they will need to fork-up a $15 service fee.

Each lay-by order has a minimum spend of $50 with ten percent of the total cost needed up front. They can be cancelled at any time for an additional $20 fee.

‘Disappointing catalogue, can’t get everything online for a layby then the layby fee is $15? We are shafted once again,’ one unhappy bargain hunter said.

There have also been some ‘technical issues’ since the popular sale went live.

‘Laptop and App tried not able to select anything to add to the cart at all. Been online since before 7am refreshing the page,’ one stressed grandma wrote.

‘Not to mention half the toys I went to layby were available in store only! Why give the option to do online presale if we can’t get half the stuff on there?,’ said another woman.

The physical sales are expected to be just as popular as usual despite the online sale giving tech-savvy shoppers a two-day headstart – with the retailer anticipating excited parents loading up trolleys as they get organised for the silly season.

‘Every year, millions of families turn to our Toy Mania event for inspiration and we’re excited for another bumper event. This year with over 1,300 products on offer and more than 150 being exclusive to BIG W, it’s an event parents and kids of all ages don’t want to miss,’ Big W’s Chief Toy Buyer, Christine Faulkner said.

LEGO is expected to be popular again this year - with big kids and small alike

LEGO is expected to be popular again this year – with big kids and small alike 

Ms Faulkner’s job is to understand children and what they want out of their next ‘favourite’ toy.

She then searches the wider marketplace to make sure Big W has the best offering possible. 

‘Our team of toy buyers have one of the best jobs as they uncover the latest toy trends and delve into shopping data and behavior to ensure that the brands and products available at BIG W are the most current and exciting.’

The Toy Mania sale has been one of the major to toy events in Australia for 18 years.

Online lay-by is available this year - however the rules have some people feeling furious

Online lay-by is available this year – however the rules have some people feeling furious 

Jurassic Park toys are huge at the moment as the franchise reboots with a new movie

Jurassic Park toys are huge at the moment as the franchise reboots with a new movie

This year there are 1,300 toys to choose from, including 300 new brands and 150 which are exclusive to Big W. 

BIG W has also appointed self confessed big kid Jimmy Rees, as the official Toy Mania Chief Toy Officer, for this year’s even.

‘Toy Mania is a craaaaazy good time for me as a parent and a big kid! You can stock up on presents for birthdays and Christmas, and there are so many of the latest and favourite toys on offer. 

‘My advice to all the big kids is to take advantage of the hottest new products, be prepared and get in quick before they fly out the door. Write your wish lists, stretch those legs and get ready,’ the YouTuber said. 

Toy Mania ends on July 13 – however people are encouraged to get in early while stocks last. 

Big W reveals the top toy trends for 2022 ahead of Toy Mania sale 

Movies are back: Major titles are making their way back to the big screen. Jurassic Park is anticipated to be hot property, with sales currently up over 300% to date. 

The Jurassic World Extreme Damage T-Rex ($16) and Lightyear Role Play Cannon ($49) are two new products exclusive to BIG W.

Magical reveals: Enchanting reveals and exciting unboxing experiences are continuing to grow year on year as they capture kids’ interest and imagination. 

The Magic Mixies Rainbow Colourway ($85) is expected to be a big hit this year.

Adult Collectors: The pandemic created a new movement of big kid toy collectors who are turning to toys such as LEGO to not only provide a distraction, but also reduce stress. Toy Mania 2022 features 20 new LEGO products with eight exclusive to BIG W. 

They include the LEGO City Wildlife Rescue Camp ($109) and LEGO Minecraft The Training Grounds ($63).

Bargain Buys: Savvy parents are turning to those more affordable but classic toys that provide entertainment for kids of all ages.

These include the LEGO Classic Bricks and Function ($29) and Barbie Vehicle ($24), both exclusive to BIG W.

Backyard fun: Outdoor toys saw incredible growth over the pandemic and has shown no signs of slowing as families look to reduce screen time and embrace the fresh air. 

The Action Sports Rainbow or Dinosaur 4.5ft Trampoline ($99) exclusive to BIG W will be a hit with the kids to get them outdoors.

Preschoolers dream: Whether it’s Cocomelon, The Wiggles or Bluey, every toddler has a fascination with one as they only continue to grow in popularity. With a variety of products across toys, books and apparel.

This includes the Bluey My Size 81cm Plush ($69), there is plenty of choice for anyone with a mini fan.

Present Planning: From finding their children’s favourites at great prices, such as the Barbie Sister Limo ($99) or stocking up for the many birthday parties with gaming favourites such as DGTEC 7-Inch Tablet Pink or Blue ($99), parents are increasingly taking advantage of the discounted toys to buy up for the year ahead.

Source: Big W