Stylist offers a glimpse inside one of the brand new Kmart ‘K hub’ stores converted from an old Target – complete with VERY on-trend buys
- A fashion stylist has offered a glimpse inside one of the new K hub stores
- Dani shared video about shopping experience at smaller format store in Bowral
- The store featured homeware and décor, clothing and winter accessories
A fashion stylist has offered a glimpse inside one of the new K hub stores after Kmart converted struggling Target country outlets in a shake-up to the retail industry.
Dani, who blogs under Luxe and Lemonade, shared a TikTok video about her shopping experience after visiting the smaller format store in Bowral, about 90 minutes southwest of Sydney.
She filmed a quick tour of the store, which opened earlier this year, showing the popular aisles such as homeware and décor, clothing and winter accessories.
Fashion stylist Dani (pictured) has offered a glimpse inside one of the new K hub stores after Kmart converted struggling Target country outlets in a shake-up to the retail industry
‘K hub is a more curated selection of the best-selling Kmart products,’ Dani said.
‘I was really impressed with the selection they had. There were lots of pieces from the autumn/winter collection. The homewares wasn’t too badly stocked either.’
Her video has since been viewed more than 59,000 times, with many describing the new K hub stores as ‘boujee’, ‘well stocked’ and offering shoppers ‘a nice, calm environment’.
‘I went to a K hub store near my home and I bought a beautiful hanging plant for only $9. I can’t even find one in a normal Kmart. K hubs are really good,’ one wrote.
K hub stores look a little different to a standard Kmart store, offering a ‘local feel’, on-trend products at everyday low prices and ‘bright and colourful’ aisles.
‘We’re giving our hub stores a ‘light touch’ makeover for now, so that we don’t inconvenience communities with long store closures,’ the retailer said on its website.
‘Our priority is getting these stores up and running so our customers have easy access to the everyday items they need, at the time they need the most. But keep an eye out; we have big plans to evolve the look and feel of these stores over time.’
She filmed a quick tour of the store, which opened earlier this year, showing the popular aisles such as homeware and décor, clothing and winter accessories
The store featured the homeware and décor range – including faux plants and cushions
The new K Hub store comes just months after owner Westfarmers announced plans to shut 75 Target outlets, and convert 92 others into Kmarts (picture of a K hub store in regional Victoria)
The new K Hub store comes just months after owner Westfarmers announced plans to shut 75 Target outlets, and convert 92 others into Kmarts.
The company said the restructure would reduce Target’s ‘unsustainable’ cost base and allow it focus on the more-profitable Kmart.
An additional 25 regional Target Country stores have since been converted into small Kmarts, while up to 40 large stores have turned into big Kmarts.