Kaia Gerber relives childhood memories on the Malibu beach set of Marc Jacobs Daisy Love campaign

Cindy Crawford’s daughter Kaia Gerber felt right at home shooting the new campaign for designer Marc Jacobs’ $102 fragrance Daisy Love in her Malibu stomping grounds.

‘It just brought back all the memories of me growing up in Malibu on the beach,’ the 16-year-old IMG Model said in the behind-the-scenes video Monday.

‘I lived on the beach and was always in the ocean, so I felt really in my natural habitat…We’re kind of just hanging out and having the best time!’

  

Mini-me: Cindy Crawford’s daughter Kaia Gerber felt right at home shooting the new campaign for designer Marc Jacobs’ $102 fragrance Daisy Love in her native Malibu

In the 30-second ad shot last year by Alasdair McLellan, the 5ft9in catwalker played the ‘loves me, loves me not’ game with petals on a daisy.

Stylist Alison O’Brien dressed Kaia in a cozy white ribbed turtleneck for the sunny shoot, which was creative directed by Katie Eleanor Grand.

Hairstylist Anthony Turner coiffed Gerber’s brunette mane while Miranda Joyce made sure the teenager’s complexion was camera ready.

Joining the March For Our Lives demonstrator on the sandy set were IMG Model Faith Lynch and Next Model Aubé Jolicoeur.  

The 16-year-old IMG Model said in the behind-the-scenes video Monday: 'It just brought back all the memories of me growing up in Malibu on the beach'

The 16-year-old IMG Model said in the behind-the-scenes video Monday: ‘It just brought back all the memories of me growing up in Malibu on the beach’

The 5ft9in catwalker added: 'I lived on the beach and was always in the ocean, so I felt really in my natural habitat...We're kind of just hanging out and having the best time!'

The 5ft9in catwalker added: ‘I lived on the beach and was always in the ocean, so I felt really in my natural habitat…We’re kind of just hanging out and having the best time!’

Flower power: In the 30-second ad shot last year by Alasdair McLellan, Kaia played the 'loves me, loves me not' game with petals on a daisy

Flower power: In the 30-second ad shot last year by Alasdair McLellan, Kaia played the ‘loves me, loves me not’ game with petals on a daisy

Ready for her close-up! Hairstylist Anthony Turner coiffed Gerber's brunette mane while Miranda Joyce made sure the teenager's complexion was camera ready

Ready for her close-up! Hairstylist Anthony Turner coiffed Gerber’s brunette mane while Miranda Joyce made sure the teenager’s complexion was camera ready

Supporting players: Joining the March For Our Lives demonstrator on the sandy set were IMG Model Faith Lynch (L) and Next Model Aubé Jolicoeur (R)

Supporting players: Joining the March For Our Lives demonstrator on the sandy set were IMG Model Faith Lynch (L) and Next Model Aubé Jolicoeur (R)

The high school junior – who earned her California driver’s license in September – spent Easter Sunday relaxing with family and friends at the W South Beach in Miami.

Elite Model Charlotte D’Alessio has been romancing Kaia’s big brother Presley for the last four months, and she Insta-storied a silly clip of the trio.

Gerber delighted in annoying the 18-year-old IMG Model, who covered his eyes with his hands as she lip-synched a song blaring at the swanky hotel.

The nepotistically-privileged socialite also lounged in a series of tiny bikinis with fellow IMG Model Charlotte Lawrence for spring break.   

'Sick of us yet?' The high school junior - who earned her California driver's license in September - spent Easter Sunday with family and friends at the W South Beach in Miami

‘Sick of us yet?’ The high school junior – who earned her California driver’s license in September – spent Easter Sunday with family and friends at the W South Beach in Miami

Fun times: Elite Model Charlotte D'Alessio (R) has been romancing Kaia's big brother Presley (M) for the last four months, and she Insta-storied a silly clip of the trio

Fun times: Elite Model Charlotte D’Alessio (R) has been romancing Kaia’s big brother Presley (M) for the last four months, and she Insta-storied a silly clip of the trio

Siblings: Gerber delighted in annoying the 18-year-old IMG Model, who covered his eyes with his hands as she lip-synched a song blaring at the swanky hotel

Siblings: Gerber delighted in annoying the 18-year-old IMG Model, who covered his eyes with his hands as she lip-synched a song blaring at the swanky hotel

Siblings: Gerber delighted in annoying the 18-year-old IMG Model, who covered his eyes with his hands as she lip-synched a song blaring at the swanky hotel

Skinny Minnie: The nepotistically-privileged socialite also lounged in a series of tiny bikinis with fellow IMG Model Charlotte Lawrence for spring break

Skinny Minnie: The nepotistically-privileged socialite also lounged in a series of tiny bikinis with fellow IMG Model Charlotte Lawrence for spring break

‘I usually use the afternoon to catch up on homework,’ the Omega SA brand ambassador told Harper’s Bazaar in January.

‘I’m completing my diploma at Malibu High through an online program, and it’s difficult to get much done during the week, as the Wi-Fi on planes is really annoying. My favorite class this year is AP Calculus because I just like math. It’s definitely super hard to teach yourself derivatives, though!’

According to WWD, Kaia will design her first-ever capsule collection with none other than Karl Lagerfeld, and their fashion line hits stores globally in September.

The Omega SA brand ambassador told Harper's BAZAAR in January: 'I usually use the afternoon to catch up on homework. I'm completing my diploma at Malibu High through an online program. My favorite class this year is AP Calculus'

The Omega SA brand ambassador told Harper’s BAZAAR in January: ‘I usually use the afternoon to catch up on homework. I’m completing my diploma at Malibu High through an online program. My favorite class this year is AP Calculus’

'Stay tuned!' According to WWD, Kaia will design her first-ever capsule collection with none other than Karl Lagerfeld, and their fashion line hits stores globally in September

‘Stay tuned!’ According to WWD, Kaia will design her first-ever capsule collection with none other than Karl Lagerfeld, and their fashion line hits stores globally in September

 



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