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Kat Von D’s beauty brand is slammed over disgusting and racist’ post

Kat Von D has been slammed by fans for a ‘racist’ post made on her makeup brand’s Instagram account that promoted a product against the backdrop of a cotton field.

The entrepreneur and tattoo artist, who has come under fire in the past for controversial lipstick names, launched her own makeup line Kat Von D Beauty back in 2008.

The brand recently posted an image of a woman holding up a concealer with blooming cotton buds in the background with the caption: ‘Let Lock-It Concealer do all the hard work for you with instant one-coat coverage.’

Social media users were quick to point out how the image and accompanying caption were ‘tone deaf and insensitive’ and seemed to make a slavery reference.

Kat Von D has been slammed by fans for a ‘racist’ post on her makeup brand’s Instagram account promoting a product against the backdrop of a cotton field with the caption ‘let [it] do all the hard work for you’

The makeup entrepreneur and tattoo artist, who has come under fire in the past for controversial lipstick names, launched her own makeup line Kat Von D Beauty back in 2008

The makeup entrepreneur and tattoo artist, who has come under fire in the past for controversial lipstick names, launched her own makeup line Kat Von D Beauty back in 2008

Shortly after the backlash, the image was swiftly removed but no apology or explanation was given.

An angry consumer told DailyMail.com: ‘I’m not a person of color, but I was disgusted by what I saw. 

‘Given her history, it shouldn’t surprise me. What surprises me is how she keeps being involved in serious scandals, yet Sephora continues to carry her makeup. 

‘I have been boycotting her products ever since her anti-vax stance was made known.’ 

A spokesperson for Kat Von D Beauty originally said in a statement to DailyMail.com: ‘We often repost imagery that our fans create that display artistic composition we love. 

‘We re-posted the image with the intention of celebrating the artful representation of one of our products. 

‘Unfortunately, it was paired with text which we now recognize could be misconstrued. 

‘We have since taken down the post, and apologize for any offense this may have caused.’ 

An angry consumer told DailyMail.com: 'I'm not a person of color, but I was disgusted by what I saw. Given her history, it shouldn't surprise me. What surprises me is how she keeps being involved in serious scandals, yet Sephora continues to carry her makeup.' Pictured: Kat with her husband Leafar Seyer

An angry consumer told DailyMail.com: ‘I’m not a person of color, but I was disgusted by what I saw. Given her history, it shouldn’t surprise me. What surprises me is how she keeps being involved in serious scandals, yet Sephora continues to carry her makeup.’ Pictured: Kat with her husband Leafar Seyer

Shortly after the backlash, the image was swiftly removed but no apology or explanation was given

Shortly after the backlash, the image was swiftly removed but no apology or explanation was given

An hour later, the spokesperson attempted to walk back on the statement.

This is not the first time 36-year-old Von D, whose real name is Katherine von Drachenberg, has been slammed for tone-deaf product marketing. 

In 2015, she was forced to defend a red lipstick shade named ‘Underage Red’, saying in a lengthy Facebook post: ‘I should mention first, that I am the sole creative force behind my brand. 

She added: ‘I clearly remember wearing a variation of this shade when I was 16 years old. I also remember the feeling of wanting so badly to go see a specific concert at this age, and not being able to get in to the venue because I was underage. Back then… in the eyes of many (including my parents), it may have been inappropriate for me to be wearing lipstick. But I did.

‘”Underage Red” is not a girly, pink shade. It is not a sophisticated, deep red either. It is an unapologetic, bold red. To me, “Underage Red” is feminine rebellion.’ 

In June, Kat sparked outrage after declaring she won't vaccinate her baby because she believes immunization shots are 'not safe'

In June, Kat sparked outrage after declaring she won’t vaccinate her baby because she believes immunization shots are ‘not safe’

Kat, 36, and her author, artist and musician husband Leafar Seyer, 43, wore black from head to toe, as he caressed her baby bump on Saturday 

Kat, 36, and her author, artist and musician husband Leafar Seyer, 43, wore black from head to toe, as he caressed her baby bump on Saturday 

Her personal life isn’t short on controversies either. 

In June, she sparked outrage after declaring she won’t vaccinate her baby because she believes immunization shots are ‘not safe’. 

Kat, who is pregnant with her first child with husband Leafar Seyer, revealed her decision in an Instagram post, dismissing ‘unsolicited advice’ from fans about parenting.

‘If you don’t know what it’s like to have the entire world openly criticize, judge, throw uninformed opinions, and curse you – try being an openly pregnant vegan on Instagram, having a natural, drug-free home birth in water with a midwife and doula, who has the intention of raising a vegan child, without vaccinations,’ she wrote.

Read more at DailyMail.co.uk