Kate approved brand Amaia Kids worn by George and Charlotte at wedding removes promotional post

The childrenswear brand behind Prince George and Princess Charlotte’s adorable wedding outfits has removed a post using the young royals to promote the page boy and flower girl looks.

London-based label Amaia Kids was selected by Sophie Carter, a friend of the Duchess of Cambridge, to dress her young bridal party for her wedding in Norfolk on Saturday.

Shortly afterwards the brand, loved by Kate, shared an image of the custom flower girl and page boy outfits hanging up on a shop rail with the caption: ‘wishing you a lifetime of happiness #flower girl #wedding #special occasion #amaiakid’. 

London-based label Amaia Kids was selected by Sophie Carter, a friend of the Duchess of Cambridge, to dress her page boys and flower girls for her wedding in Norfolk on Saturday. Pictured, Prince George, Princess Charlotte and the rest of the bridal party in the designs

The brand shared an image of the custom outfits hanging up on a shop rail with the caption: 'wishing you a lifetime of happiness #flower girl #wedding #special occasion #amaiakid'

The brand shared an image of the custom outfits hanging up on a shop rail with the caption: ‘wishing you a lifetime of happiness #flower girl #wedding #special occasion #amaiakid’

The post did not refer to the society wedding but eagle-eyed royal fans soon spotted George and Charlotte's names handwritten above two of the outfits, confirming the wearers of the garments. The post was later removed by the brand, although the reason why remains unclear

The post did not refer to the society wedding but eagle-eyed royal fans soon spotted George and Charlotte’s names handwritten above two of the outfits, confirming the wearers of the garments. The post was later removed by the brand, although the reason why remains unclear

It did not refer to the society wedding but eagle-eyed royal fans soon spotted George and Charlotte’s names handwritten above two of the outfits, confirming the link. 

The post was quickly shared on social media, with a number of royal fans crediting the designer with the outfits. It was later removed by the brand. 

A spokesperson for Amaia Kids said: ‘The picture was removed as it was not for publicity purposes in case it was wrongly used.’

Five-year-old George, one of three page boys, wore a collarless white shirt, sky-blue knickerbockers, white stockings and white loafers. 

The Duchess of Cambridge has long been a fan of the brand and chose a sweet blue Amaia Kids bow for an event during the royal visit to Canada in September 2016, pictured 

The Duchess of Cambridge has long been a fan of the brand and chose a sweet blue Amaia Kids bow for an event during the royal visit to Canada in September 2016, pictured 

The adorable hair accessory appears to be similar to this £2.50 offering sold by the label

The adorable hair accessory appears to be similar to this £2.50 offering sold by the label

Meanwhile three-year-old flower girl Princess Charlotte, the bride’s goddaughter, wore a sweet white dress with blue piping and circlet of flowers. 

Both looks appear to have been specially created for the nuptials at St Andrew’s Church in Letheringsett, Norfolk.

Amaia Kids, founded in Fulham, south-west London in 2004, has long counted the Duchess of Cambridge among its well-heeled clients. 

The mother-of-three chose one of the brand’s delicate hair bows, which cost between £2.50 and £8, for Princess Charlotte during the royal visit to Canada in 2016.

The Duchess of Cambride also dressed her daughter in a red coat by Amaia for the photo taken to mark her first day of the Willcocks Nursery School in January, pictured

The Duchess of Cambride also dressed her daughter in a red coat by Amaia for the photo taken to mark her first day of the Willcocks Nursery School in January, pictured

The £140 Razorbil coat, pictured on the brand's website, is made from Austrian boiled wool

The £140 Razorbil coat, pictured on the brand’s website, is made from Austrian boiled wool

She also dressed her daughter in a red coat by Amaia for the photo taken to mark her first day of nursery in January.      

Meanwhile Kate, 36, recycled a cornflower blue Catherine Walker dress and matching coat that she had initially worn during her tour of Germany in 2017.

She updated the outfit with a daring custom headband by Juliette Botterill Millinery, the company behind the headpiece she wore to Prince Louis’ Christening. 

Prince William, 36, looked his dapper best in a coat and tails wearing a dove grey waistcoat and a sky blue shirt to accompany his wife to the wedding. 

Kate, 36, recycled a cornflower blue Catherine Walker dress for the nuptials in Norfolk on Saturday. She previously wore the outfit during the royal tour of Germany in 2017

Kate, 36, recycled a cornflower blue Catherine Walker dress for the nuptials in Norfolk on Saturday. She previously wore the outfit during the royal tour of Germany in 2017

Prince William, 36, looked his dapper best in a coat and tails wearing a dove grey waistcoat and a sky blue shirt to accompany his wife to the wedding

Prince William, 36, looked his dapper best in a coat and tails wearing a dove grey waistcoat and a sky blue shirt to accompany his wife to the wedding

The pair were on hand to watch Sophie Carter, pictured, a childhood friend of the duchess, to tie the knot with Robert Suggs at St Andrew’s Church in Letheringsett, Norfolk

The pair were on hand to watch Sophie Carter, pictured, a childhood friend of the duchess, to tie the knot with Robert Suggs at St Andrew’s Church in Letheringsett, Norfolk

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