Cereal company Kelloggs has committed to changing its packaging after they were challenged by a very unimpressed eight-year-old girl.
Daliah Lee, from Canberra, wrote a letter to Kelloggs after she realised girls were never pictured on the back of Nutri-Grain boxes when she ate from them.
In the letter, Daliah said she noticed ‘there are only pictures of boys on the back doing awesome stuff.’
‘Why can’t girls be on the back? Girls can do something awesome too,’ she wrote.
Daliah Lee, from Canberra, took on the cereal giant after she realised girls were never pictured on the back of Nutri-Grain boxes
The grade-two student vowed to stop eating Nutri-Grain, which was previously one of her favourites, until girls began getting featured on the boxes.
‘I thought, ‘Why aren’t there girls on there?’. Girls can do amazing stuff too. We don’t have to think one is better than the other. We’re all humans.’
Australian cereal brand Kelloggs have committed to changing its packaging
Kelloggs initially provided Daliah with a generic response thanking her for her feedback.
But she wasn’t ready to bow down, and instead she created an online petition, with the help of her mother.
‘Kelloggs should change their boxes because we are equal and they need to see that,’ she wrote.
‘They can change it by taking pictures of amazing things that women and men are both doing for the world.’
Kelloggs later changed their stance, saying they would now consider changing their packaging.
‘Hearing Daliah’s passion and, as a company that values diversity and inclusion, we’ve decided that we will update the back-of-pack imagery with images of both females and males. This will be rolled out in 2019, so that we can continue to inspire all Aussies no matter their gender,’ the company said in a statement.
The grade two student vowed to stop eating Nutri-Grain, which was up until that moment one of her favourites, until girls began getting featured on the boxes
They also added that females had been featured on boxes in the past, but admitted there had since become a quite telling discrepancy.
The little girl, who has ambitions of becoming prime minister, is satisfied with the outcome of her letter and petition.
Her mother, Annabelle Lee told Daily Mail Australia when Daliah was pulled from class briefly to hear the news, she jumped up and down and screamed out loud.
‘She, in true eight-year-old style, screamed and jumped around like it was the best day of her life! She was almost in shock that her concerns had been heard and addressed. Ever since then she has been doing a little dance of excitement whenever she remembers,’ she said.
She initially received a generic response from Kelloggs thanking her for her advice
‘But she’s also really happy that she was heard and recognised.’
‘Daliah can be really passionate when she believes in something and she really didn’t want it to end [with Kellogg’s initial response].’
Daliah wrote the letter and the change.org petition all on her own, and was committed to seeing her inquiry through to the very end.
She recruited male and female school friends, had teachers and her school principle supporting her and ready to back her up.
Daliah, who is a huge fan of the Goodnight Stories for Rebel Girls and the ABC podcasts Fierce Girls, isn’t taking any chances with Kellogg’s.
She has decided to boycott the sugary breakfast treat until she sees girls on the boxes herself.
‘Listening to these messages that the world can be imperfect and (especially girls) can face oppression but that you can choose to be better and demand better have really sunk in for her. She believes she can change the world, and this is her first step,’ Mrs Lee said.
The little girl, who is aspiring to become the prime minister of Australia one day, is satisfied with the outcome of her letter