Kim and Kourtney Kardashian laid flowers at the Armenian Genocide Memorial Complex in Tsitsernakaberd, Yerevan on Tuesday.
The ladies, headed back to their homeland along with two of Kourtney’s children, Mason, nine, and Penelope, seven, to visit the memorial, which was built in 1967 and pay their respects to all those who lost their lives in the Armenian Genocide.
Kim, 38, previously admitted she is ‘saddened’ by the fact ‘not everyone has recognized that 1.5 million people were murdered’ by the Ottoman Empire in 1915.
Paying their respects: Kim and Kourtney Kardashian laid flowers with Mason and Penelope during a poignant moment at Armenian Genocide Memorial Complex in Yerevan on Tuesday
Thinking of them: The group appeared sombre as they made their arrival to pay their respects to the 1.5milion Armenians who lost their lives in 1915
She first visited the site on April 24, 2015, the 100th anniversary of the deaths, where she lay red roses.
The memorial is made up of twelve slabs, which are positioned in a circle and they represent the twelve lost provinces in Turkey.
An eternal flame is situated in the centre, which is dedicated to those who lost their lives.
The Armenian ancestors are on the Kardashians’ father’s side – his family emigrated to the United States from an area that now lies in Turkey.
However, Kim has previously been criticized for using Turkish manufacturers for her SKIMS shapewear collection.
‘We saw that you are making some SKIMS products in Turkey. Please consider making them in Armenia which is known for great craftsmanship and service,’ the Armenian National Committee of America suggested to her last month.
Turkey denies the killing of up to 1.5 million Armenians, in what is now Turkey, in 1915 at the height of World War One constitutes genocide and relations with Armenia are still blighted by the dispute.
Vladimir Putin was roundly condemned by Turkey for calling the mass killings a genocide, with a statement drawing his attention to Russia’s own acts of aggression.
Strike a pose: Kim, 38, later took a selfie with fans as she attended the Armenia Technology Convention in Yerevan
Making her mark: The television personality also obliged a selfie for a fan outside the memorial
Important to learn about: No doubt it was hugely important for Kim to bring Kourtney and her children to the memorial so they could also understand what had happened
Heritage: The Armenian ancestors are on the Kardashian’s father’s side – his family emigrated to the United States from an area that now lies in Turkey
Kim recently witnessed her three younger children – Saint, three, Chicago, 20 months, and Psalm, four months, get baptised in her family’s ancestral homeland.
And she was back to business as she attended the World Congress on Information Technology (WCIT) convention at the Karen Demirchyan Sports and Concert Complex in Yerevan, Armenia, on Tuesday morning.
The KUWTK star blew kisses at onlookers as she prepared to discuss her beauty empire at the annual event, which is held between Sunday and Wednesday.
The convention sees the world’s leading academics, technologists and entrepreneurs host sessions on technological advancements, as well as artificial intelligence, virtual reality, cybersecurity and climate change. This year’s event follows the theme The Power of Decentralization: Promise and Peril.
WCIT aims to explore the positive and negative impact of information and communication technology on profits and prosperity, safety and security, democracy and humanity.
In memory: Kim held a bouquet of red stem roses to lay on the memorial
Always remembered: An eternal flame is situated in the centre, which is dedicated to those who lost their lives
Family: Kim and Kourtney held the roses while Mason and Penelope watched on
Rich in history: The memorial is made up of twelve slabs, which are positioned in a circle and they represent the twelve lost provinces in Turkey
Poignant: The family took several moments in silence at the memorial
Never forget: Kim first visited the site on April 24, 2015, the 100th anniversary of the deaths, where she lay red roses
Reflective: Kim cut a solemn figure as she walked towards the memorial
Raising awareness: Kim posed for the camera during her visit to Tsitsernakaberd Armenian Genocide Memorial
Kim was joined on stage with businesswoman Magdalene Yesil, and later engaged in a panel discussion with Alex Chung, Reddit founder and Serena Williams’ husband Alexis Ohanian, and PicsArt founder Hovhannes Avoyan.
She rose to fame as a reality star on E!’s Keeping Up With The Kardashians in 2007, but has since transformed into a savvy businesswoman – with a series of successful make-up, clothing and perfume lines under her belt.
The media personality is said to boast a net worth of $370 million. Most recently, the brunette beauty launched her shapewear line, SKIMS, which reportedly made $2 million in minutes, according to TMZ.
On using her social media followers as a focus group for her products, Kim said at the event: ‘When I was launching my first fragrance, I tweeted, ‘Should i use this shade of pink, or a darker pink?’
‘And I really did listen to the advice that everyone was tweeting back to me, and that shaped a huge part of my brand.’
She also discussed the success of her free-to-play mobile game, Kim Kardashian: Hollywood, which she launched back in June 2014.
She means business! Kim attended the World Congress on Information Technology convention at the Karen Demirchyan Sports and Concert Complex on the same day
Glamorous: The television personality got her make-up done by best pal Mario Dedivanovic
She’s home: The TV personality witnessed her kids Saint, three, Chicago, 20 months, and Psalm, four months, get baptised on Monday (also pictured with eldest daughter North, six)
Culture: The reality star posed with a colourful face portrait inside the convention
Confident: Kim strutted into the convention in her white power suit
Taking to the stage: Kim was joined on stage with businesswoman Magdalene Yesil, and later engaged in a panel discussion with Alex Chung
Pout: She was swarmed by fans who desperately wanted her photo with the star
Say cheese: Dozens of youngsters held the phone out in a bid to get a snap with Kim
Debate: The convention sees the world’s leading academics, technologists and entrepreneurs host sessions on technological advancements
She’s a natural: The TV star also pouted for the camera inside the event
Taking pictures: Kourtney shared a poignant picture of Kim visiting the memorial site
Tribute: Kim previously shared this picture from her visit to the memorial on April 24, 2015, which marked the 100 year anniversary of the genocide
Kim shared: ‘It was really my first tech venture. I was unsure at first, as to how I’d make it authentic to me. But the concept was really cute, and the fact that I’d have a big say in what my character would do and wear.
‘Since it’s called Kim Kardashian Hollywood, a lot of it has to do with the clothes the character is buying and wearing in photoshoots in Hollywood. I think it’s maintained its success due to me just being so involved.’
The Vogue coverstar recently hinted she’s planning to produce SKIMS in Armenia. The Armenian National Committee of America tweeted at the time: ‘Thank you @KimKardashian for considering #Armenia as a future site for @skims production!
‘We look forward to your upcoming trip to Armenia, value all you do to share our heritage, and love and respect your family’s passion for #Armenian #Genocide recognition.’
Cheery: The social media sensation beamed with delight as she waved at the crowd during her trip
Excited: Feeling giddy about her trip, the entrepreneur tweeted: ‘Almost 3 am in Armenia and I can’t sleep I’m so excited to be here and see everyone!’
‘I have big plans’: Kim recently revealed her plans to produce her shapewear range in Armenia last month
She replied: ‘Thank you! I’ve been working extremely hard on this matter and hope my trip to Armenia will bring some amazing news because I have big plans!’
Earlier in the week, Kim was joined by sister Kourtney, 40, and her children as they witnessed her kids get baptised.
In April 2015, the make-up mogul and her husband Kanye West, 42, baptised their eldest daughter North, six, into the Armenian Apostolic Church in Jerusalem, which was held at a 12th Century church within the walls of the Old City.
A baptism or christening serves as a symbol of purification and admission to the Christian Church. In Armenian culture, those being baptised traditionally wear white.
Tender moments: In April 2015, the make-up mogul and her husband Kanye West, 42, baptised their eldest daughter North into the Armenian Apostolic Church in Jerusalem (pictured)
Feeling giddy about her trip, Kim – whose family fled the country and relocated to in the early 20th century – tweeted: ‘Almost 3 am in Armenia and I can’t sleep I’m so excited to be here and see everyone!’
She first visited Armenia with sister Khloe, 35, mother Kris Jenner, 63, husband Kanye and their daughter North in 2015.
During their visit, the reality stars laid red tulips at the memorial commemorating the victims of the Armenian genocide 100 years ago.
The group visited the eternal flame of the Armenian Genocide Memorial Complex on the outskirts of Yerevan as part of an eight-day tour of the country.
First visit: Kim visited Armenia for the first time with sister Khloe (pictured), 35, mother Kris Jenner, 63, husband Kanye, 42, and their daughter North, in 2015