Kim Kardashian has become the Euros’ most unlikely cheerleader as she hires Jude Bellingham as a model and books luxury boxes for her football-mad kids

For the next month, 24 teams will come together to battle it out to become the champion of Europe.

Millions of fans will cheer on teams including England, Scotland, France, Turkey as they take on each other across various cities in Germany.

But in an unlikely twist, the most famous – and glamorous – supporter of the Euros is American.

Kim Kardashian will be in the stands for multiple games  – taking her private jet to watch Spain take on Croatia in Berlin before heading to  Gelsenkirchen to watch England’s match against Serbia this weekend.

According to the Sun, the reality star turned billionaire businesswoman will take her football-mad sons Saint, eight, and Psalm, five, with her and will also watch Portugal take on the Czech Republic. After the match – which will of course be from a luxury box –  they will meet Cristiano Ronaldo. 

Saint met Ronaldo last year after Kim took him to watch PSG take on Al-Nassr, it’s one of the many ultra-famous footballers the Arsenal fan has met. 

Last year, enjoyed a whirlwind European soccer trip with Saint and his soccer friends and their mothers

In July, Kim took Saint to see Lionel Messi's debut for Inter Miami alongside David and Victoria Beckham

In July, Kim took Saint to see Lionel Messi’s debut for Inter Miami alongside David and Victoria Beckham 

Aside from attending Saint's games, the SKIMS founder has become a frequent guest at professional football games. Pictured in Japan at an Al-Nassr vs PSG match

Aside from attending Saint’s games, the SKIMS founder has become a frequent guest at professional football games. Pictured in Japan at an Al-Nassr vs PSG match

Saint celebrated his birthday with a football-themed party in December

Saint celebrated his birthday with a football-themed party in December

She snapped a pouty selfie with Brazilian footballer Neymar after watching Paris Saint-Germain's friendly match against Al-Nassr last year

She snapped a pouty selfie with Brazilian footballer Neymar after watching Paris Saint-Germain’s friendly match against Al-Nassr last year

She is also likely to head to Spain vs Italy and France vs the Netherlands, as well as some knock-out games. 

The trip is expected to cost Kim around £200,000. She will then head to Paris to watch the Olympics, according to the insider.

‘They will see how passionate the crowds are and this trip is a dream for a kid that loves soccer,’ said the insider.

‘This is a life experience and we hope to give them the best experience possible.’

The planned trip comes as Kim signed up England’s golden boy Jude Bellingham as the new face of SKIMS.

He follows in the footsteps of Brazil’s Neymar to model for Kim’s underwear brand. 

The midfielder, 20, has dethroned fellow brummie Jack Grealish as the heartthrob of the Three Lions, after the Manchester City midfielder was dropped from Gareth Southgate’s squad.

Now the 20-year-old Real Madrid player – who will form part of England’s dream team at Euro 2024 – has appeared in a campaign for Kim Kardashian’s clothing and shapewear brand – opening himself up to a whole new legion of fans.

In a video, shared on the SKIMS Instagram account, Jude leaves barely anything to the imagination and can be seen sporting a pair of dark grey boxer shorts below well formed abs.

Jude Bellingham fans have been sent into a frenzy over the footballer's new SKIMS ad (pictured: Jude Bellingham poses for SKIMS in 2024)

Jude Bellingham fans have been sent into a frenzy over the footballer’s new SKIMS ad (pictured: Jude Bellingham poses for SKIMS in 2024)

In a video, shared on the SKIMS Instagram account, Jude leaves barely anything to the imagination as he poses in skintight boxer shorts

In a video, shared on the SKIMS Instagram account, Jude leaves barely anything to the imagination as he poses in skintight boxer shorts

Fans of the sportsman, who’s currently dating older Dutch model Laura Celia Valk, 25, have taken to X to express their awe at his physique, with some so astounded they’ve asked ‘is he even real?’

Teasing viewers with a bit of wordplay, Jude says in a video of the ad: ‘I’m Jude Bellingham. Everybody’s wearing SKIMS.’

Alongside the post, the brand wrote: ‘@JudeBellingham for SKIMS. Ahead of the Euros, the record-breaking England player sports our Mens underwear’. 

In the exciting clip the player can be seen showing off his football skills, but with his torso glistening and SKIMS shorts hugged tightly to his physique, all eyes were more likely on him than on his display of talents.

Questioning their eyes, one person wrote: ‘Is it a joke? Like is he even real?’ Short for breath, another added: ‘I gasped.’. 

‘Lord help me with this one’ pleaded a third. The ad brought out the animal in one fan: ‘Jude Bellingham partnered with SKIMS and I almost barked at my phone’.

Others have referred to the media mogul mother-of-four as a ‘genius’ for signing on the heartthrob as the new face of SKIMS. 

Commending Kim for her astute business skills, one person wrote: ‘Jude Bellingham for SKIMS. Great marketing once again!’ while another said: ‘Kim is a genius’.

Elsewhere one person suggested they’d caught onto her ploy: ‘Kim knows what she’s doing.’ 

Fans of the footballer have taken to X to express their awe at his physique, with some so astounded they've asked 'is he even real?'

Fans of the footballer have taken to X to express their awe at his physique, with some so astounded they’ve asked ‘is he even real?’

The ad was quickly inundated with comments from Instagram users praising Kim for choosing Jude for her latest campaign

The ad was quickly inundated with comments from Instagram users praising Kim for choosing Jude for her latest campaign

The midfielder, thought to earn £220,000 a week at Real Madrid, also impressed fans on Instagram.

The post was quickly inundated with comments from Instagram users praising Kim for choosing Jude for her latest campaign. 

They wrote: ‘Kimberly you did not’… ‘She knew what she was doing’… ‘Oh Kimberly you genius’… ‘Queen of marketing’.

Others added: ‘We need a documentary on how y’all are securing everybody and their agent’… ‘Kimberly, you finally gave it to us!’ 

Jude practices his ball control in the new shoot, something he'll need plenty of at Euro 2024

Jude practices his ball control in the new shoot, something he’ll need plenty of at Euro 2024 

Jude will be hoping to impress on the pitch when England kickstart their Euro 2024 campaign against Serbia on June 16

Jude will be hoping to impress on the pitch when England kickstart their Euro 2024 campaign against Serbia on June 16 

Speaking to the camera, he says: 'I'm Jude Bellingham. Everybody's wearing SKIMS'

Speaking to the camera, he says: ‘I’m Jude Bellingham. Everybody’s wearing SKIMS’

Kim is of Armenian heritage – who failed to qualify.

While it’s not clear who Kim will support, Saint – an Arsenal fan – will certainly be cheering on England’s Bukayo Saka, Declan Rice and Aaron Ramsdale. 

Spain’s goalkeeper David Raya will also likely get a cheer from the West boys, as well as France’s William Saliba, and Scotland’s Kieran Tierney.

Kim often describes herself as a ‘soccer mom’ and has taken her eight-year-old son and his friends to Europe multiple times to watch top tier football.

Last July, she watched David Beckham’s Inter Miami as Lionel Messi made his debut in the MLS before jetting off to Japan to watch Ronaldo’s Al-Nassr take on Paris Saint-Germain.

 In fact, last summer seemed to be a global football tour for Saint who got to know Lionel Messi, Bukayo Saka, and Cristiano Ronaldo

It all started in north London with Kardashian and Co turning up at Arsenal for a Europa League knockout stage clash against Sporting Lisbon in March. 

The hosts would eventually lose the tie on penalties and were knocked out of Europe’s second-tier competition but a first major stadium had been ticked off the reality superstar’s checklist.

Kardashian (middle) and her son, Saint (right) have been travelling to some of the world's biggest clubs

Kardashian (middle) and her son, Saint (right) have been travelling to some of the world’s biggest clubs

Saint West (right) and his friends got the chance to meet Paris Saint-Germain's Kylian Mbappe

Saint West (right) and his friends got the chance to meet Paris Saint-Germain’s Kylian Mbappe

Arriving at the Emirates in March, Kardashian was presented with a personalised shirt by the club

Arriving at the Emirates in March, Kardashian was presented with a personalised shirt by the club

Kim Kardashian's son Saint (right) and his friend were lucky enough to meet up with Ronaldo after Al-Nassr's friendly against PSG

Saint got to hang out with his idol, who plays for and captains Al-Nassr

Kim Kardashian’s son Saint and his friend were lucky enough to meet up with Cristiano Ronaldo after Al-Nassr’s friendly against PSG 

Saint even got to perform the legendary forward's classic 'Siuuu' celebration with the player

Saint even got to perform the legendary forward’s classic ‘Siuuu’ celebration with the player

In a stadium littered with footballers boasting seven-figure bank accounts, millions of followers and luxury cars, Kardashian was arguably the most high-profile name inside the Emirates, with players in a strange role reversal as they found themselves asking for photo opportunities.

It was lights, camera, action as Kardashian shared a picture to her Instagram Stories, the TV personality jested that her 348million followers ‘send help’ as she prepared to watch the sporting event.  

So much is her status as one of the world’s biggest names that she even found her way into Bukayo Saka’s contacts list as the pair later shared a facetime call and the Arsenal forward spoke with Kardashian’s son.

A plot twist has seen mystic sections of Arsenal supporters blame the visit as the reason why Mikel Arteta’s side snuffed the Premier League title race.

The Gunners maintained their stranglehold at the peak of the English top-flight for over 90 per cent of the season, but following Kardashian’s stop-over the Gunners fell away, initially beating Crystal Palace and Leeds before consecutive draws against Liverpool, West Ham and Southampton followed.

From London to Paris, Kardashian and her football-obsessed son rocked up at the Parc des Princes as they sought introductions with Kylian Mbappe, Neymar and Messi.

The reality television star was even able to get hold of Arsenal and England winger Bukayo Saka on facetime

The reality television star was even able to get hold of Arsenal and England winger Bukayo Saka on facetime

Arsenal's official Instagram page shared the video and captioned it: 'Eddie welcomes @KimKardashian to Emirates Stadium'

Eddie greeted her son Saint West and his friends and also posed for pictures with the entourage

Before kick-off, striker Eddie Nketiah gave Kim an Arsenal shirt with ‘Kardashian 1’ on the back

Just days after cheering on Arsenal, Paris Saint-Germain were backed in their Ligue 1 meeting with Stade Rennais as the 42-year-old TV personality was further joined in the French capital by her half-sister Kendall Jenner.

Unfortunately the proposed Kardashian curse failed to wear off as the Ligue 1 champions lost their first French top-flight encounter in 715 days.

The Kardashian and Jenner pair drank wine and indulged in hospitality freebies while also being treated to a pitchside visit before kick-off.

More snaps followed post-match with those in attendance given the rare opportunity to meet PSG president Nasser Al-Khelaifi who handed over a match shirt inscribed with ‘Kim 1’ as the celebrity posted the picture on her Instagram alongside the caption ‘thank you so much PSG for making our kids dreams come true’.

Customary photo opportunities with Mbappe and other stars took place as the paparazzi’s obsession with the Kardashian’s football appearances continued to build momentum.

Heading back Stateside, an adult setting at a Hamptons summer party attended by the elite also featured France’s World Cup winning striker and Kardashian wanted to make sure to follow-up on their first meeting back in Europe.

The pair – who combined boast just under 500m Instagram followers – posed while dressed in all white for a photo at Rick Stein’s star-studded party.

An adults-only trip saw Kim K (right) party with Mbappe (left) at an exclusive event in the Hamptons

An adults-only trip saw Kim K (right) party with Mbappe (left) at an exclusive event in the Hamptons

From London to Paris, Kim and her son (both left) travelled to PSG just days after appearing at Arsenal

From London to Paris, Kim and her son (both left) travelled to PSG just days after appearing at Arsenal

Kardashian (right) joined Manchester City striker Erling Haaland (middle) at a sponsored event

Kardashian (right) joined Manchester City striker Erling Haaland (middle) at a sponsored event

Kardashian (right) also featured at Lionel Messi's recent debut at his new club Inter Miami

Kardashian (right) also featured at Lionel Messi’s recent debut at his new club Inter Miami

Kardashian also received a signed shirt from Neymar

Cristiano Ronaldo was happy to  autograph and Al-Nassr top for Kardashian

The Kardashians are growing a star-studded collection of signed shirts after getting autographed tops from Neymar (left) and Cristiano Ronaldo (right)

Kim K racked up further air miles by travelling back to Europe five days later with media commitments at fashion brand Dolce and Gabbana seeing her join one of Manchester City’s treble-winning stars in Italy.

Erling Haaland, fresh from sealing the Champions League with Pep Guardiola’s side,  appeared at the sponsored event after wild celebrations kick-started his summer holidays. 

The Norwegian talent stunned Premier League defences with his ridiculous rise to the peak of the English top-flights goalscoring charts and Kardashian couldn’t pass up the opportunity of adding another world-class footballer to her Instagram collection.

Haaland decked out in an all-blue suit stood shoulder-to-shoulder with the trendsetter 19-years his senior as they helped promote the luxury fashion brands’ latest collection.

By this stage Kardashian’s growing array of personalised shirts and selfies was rivaling the most star-studded Panini sticker-book collection, but there were still two gaping holes in the form of arguably the greatest players to ever feature in the game: Messi and Ronaldo.

When you look back at the evolution of football in the last 20 years, the blurred lines between entertainment and business have clearly merged. Football is a business, for a lot of owners the entertainment value is secondary, there is simply no escaping it.



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