She likes to stand out.
And Kim Kardashian certainly does, with her knee-length braids.
The reality star donned the over the top hairpiece to promote her new KKW Beauty line on Instagram on Friday.
Kim Kardashian wears braids down to her knees to promote new products for her KKW Beauty line
She launched KKW Beauty in June 2017.
The new picture is one of a series posted by Kim, who has said little sister Kylie Jenner make a fortune with her competing make-up line.
The 37-year-old entrepreneur showed off her hourglass body in an image posted on Wednesday.
Wow factor: Kim shared a sultry photo of herself to her Instagram while promoting new additions to her hugely successful makeup line on Wednesday
The Keeping Up With The Kardashians star posed with her platinum locks wavy and damp; she sported pink and brown hued eye makeup beneath defined brows, adding glittery pink lip gloss.
The star posed sideways while rocking a skintight crop top.
Just one day earlier, Kim posted another image to her social media to promote the new hues for the Ultra Light Beams shadows and glosses.
In the striking image, Kim sported sparkling high-waisted leggings, which highlighted her curves.
Shimmering star: The 37-year-old entrepreneur rocked blonde tresses while sporting shimmery eye makeup and lip gloss in the stunning image posted on Wednesday
The mother of three flaunted her flat stomach in the look as well as her ample cleavage.
Kim paired the glittering bottoms with a shiny nude colored crop top, which was a one-shouldered number.
She sported bubble gum pink lips with hot pink and gold eye makeup; she wore her long hair once again loose around her.
Kim’s makeup line, KKW Beauty was launched June 21, 2017 starting with contour kits; five months later she launched her KKW Fragrance with her Crystal perfumes.
Kim is mom to three children with husband Kanye West: North, five, Saint, two, and Chicago, seven months.
Gorgeous: Kim’s makeup line, KKW Beauty was launched June 21, 2017 starting with contour kits; at her KKW Beauty launch party on June 20, 2017 in Los Angeles
Another success: Five months later she launched her KKW Fragrance with Crystal perfumes; pictured on November 14, 2017 at her KKW Fragrance Launch party