Kim Kardashian has taken a new approach when promoting her first ever SKIMS bra collection which emphasizes the brand’s ‘dedication to providing ageless designs for women of all lifestyles and cultural backgrounds.’
Instead of using typical young models to push her lingerie brand, this time the 42-year-old reality TV star star went with women with all age ranges, mostly over 40, and from all different occupations.
In her new ads are model turned actress Brooke Shields, 57, comedienne Chelsea Handler, 47, actress and singer Juliette Lewis, 49, crooner Becky G, 25, singer Cassie, 36, and actress Indya Moore, 27, among many others.
A 10 every day of the week: Kardashian, 42, also was in the campaign; she had on a black bra and black leggings
‘We want all women to feel comfortable in their bras, but more importantly, confident. This is SKIMS biggest campaign yet, and I couldn’t be more honored to have worked with the amazing women who brought it to life,’ Kim said.
‘Confidence starts within, and with this campaign, we are bringing all women together to celebrate all bodies and individuality,’ added the ex of Kanye West, with whom she has four children.
There were 50 ‘inspiring women’ who joined the campaign to emphasize the brand’s ‘dedication to providing ageless designs for women of all lifestyles and cultural backgrounds.’
More beauties: Becky G, 25, left had on the bra with undies and pantyhose on. And Indya Moore, 27, was in a bra and panties
A standout: Juliette Lewis, 49, does not model often but when she does she impresses. The looker was Oscar nominated for Cape Fear in 1992 and used to date Brad Pitt
The SKIMS Bra Campaign links a range of women together across four decades to celebrate individuality and confidence.
These six celebrities share an underlying connection – female confidence – that speaks to the brand’s continued ethos of empowering all women, a release said.
The campaign features 50 women with unique personalities and diverse backgrounds; from McDonald’s Servers and nurses, to mechanics and CEOs.
Stunner and timeless: Shields has been showing no signs of slowing down her career. On Tuesday the Pretty Baby actress was seen in new images for Kardashian’s SKIMS line
‘SKIMS was created for every woman, with comfort and support at the forefront of innovation and development. Allowing women to take on their ever-changing daily roles, the newest collection of incredibly comfortable second skin solutions fit every single need, shape, and want of every woman. SKIMS brings confidence and comfort for every age in the new Bra Campaign,’ the release said,
Shot and directed by Vanessa Beecroft, the bra campaign will debut across digital and social platforms.
The SKIMS Bra Campaign launches today, September 20, on Skims.com and across Skims social platforms.
Kim chose her: ‘We want all women to feel comfortable in their bras, but more importantly, confident. This is SKIMS biggest campaign yet, and I couldn’t be more honored to have worked with the amazing women who brought it to life,’ Kim said
Still in shape but also experienced: Brooke is one of the most famous models of all time. She is best known for her Calvin Klein jeans add from over 30 years ago where she said nothing came between her and her Calvins
Ageless wonder: ‘I’m so honored and excited to be in @SKIMS first ever bra campaign. I can honestly say that these bras are something we can all feel confident and comfortable in,’ said Brooke on Instagram
SKIMS was co-founded in 2019 by Kim Kardashian and Jens Grede.
SKIMS is the solutions-oriented brand creating the next generation of underwear, loungewear and shapewear and setting new standards by providing solutions for every body.
From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand’s goal is to consistently innovate on the past and advance the industry.
She made it too: Funny lady Handler was also a part of the campaign; she often poses topless on Instagram
Sitting pretty: The comedian has managed to stay in great shape well into her forties
Flirty at 47: The star has been in the news for her recent breakup with comedian Jo Koy, 51
SKIMS sells directly through its website (SKIMS.com), as well as through select partnerships with retailers including Nordstrom, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew and David Jones.
‘I’m so honored and excited to be in @SKIMS first ever bra campaign. I can honestly say that these bras are something we can all feel confident and comfortable in,’ said Brooke on Instagram.
SKIMS Bras launch Tuesday, September 27.
Brooke is one of the most famous models of all time. She is best known for her Calvin Klein jeans add from over 30 years ago where she said nothing came between her and her Calvins.
Shields has also appeared on the cover of Vogue numerous times.
But she is best known as an actress thanks to the Blue Lagoon and Suddenly Susan.
The boss made the cut too: And Kim Kardashian was also seen modeling the new collection
Naughty Kimmy is at it again: The reality TV siren touched her chest as she showed off her impressive abs