Savvy shoppers are hoping to make a sweet profit by cashing in on the limited-edition KitKat Gold on eBay.
Retailed at $4.50 at supermarket stores, people are re-selling the 170g block of chocolate, with prices starting from $15 – more than three times the original cost.
And so far, there are 13 listed for sale on the website.
Shoppers are stocking up on KitKat Gold as it’s currently on sale at Woolworths for just $2.25
Retailed at $4.50 at supermarket stores, people are re-selling the 170g block of chocolate, with prices starting from $15 – more than three times the original cost
One seller has listed a bundle deal for $104.99, including postage. The sale includes three KitKat Gold and three discontinued Cadbury Caramilk.
KitKat Gold is currently on special for half price $2.25 at Woolworths, with some shoppers revealing they are stocking up.
‘I was naughty and snapped up the last 11 blocks at Woolies. I can’t go past $2.25 (1/2 price) when they are divine,’ one said.
‘I’m going to stock pile a heap while it’s still half price,’ another revealed, along with a picture of her shopping trolley filled with KitKat Gold.
‘It’s so good. Too good! We stocked up too. It’s irresistible,’ another chimed in.
Savvy shoppers are hoping to make a sweet profit by cashing in on the KitKat Gold on eBay
Meanwhile, others said they were looking to increase the prices on eBay once the sought after chocolates are discontinued in stores.
And it’s not just KitKat that’s doing the rounds on eBay.
Earlier this year, a seller listed the popular Cadbury Caramilk on eBay for sale for a staggering $1,000 after it was discontinued.
The sought after chocolate left supermarket shelves as quickly as they were stacked in February, leaving people with a sweet tooth missing out on the treat.
Sticky-fingered fans snapped up the promotional bars in bulk when the product returned to shelves briefly in February for the first time in more than 20 years.
The chocolate bars were made in Dunedin, New Zealand, and first went on sale two decades ago making them a nostalgic favourite for people to enjoy.
Earlier this year, a seller listed the popular Cadbury Caramilk on eBay for sale for a staggering $1,000 after it was discontinued
KitKat Gold has taken customers by surprise with a caramel white chocolate encasing the usual train track formation of wafer (pictured)
The KitKat Gold sale comes just days after Nestle launched the new flavour, which contains 11 wafer fingers covered with golden white choc for a caramelised break.
A staple on Australian playgrounds and at parties, the team behind the iconic brand went one step further to create a new limited edition flavour.
KitKat Gold has taken customers by surprise with a caramel white chocolate encasing the usual train track formation of wafer.
Nestle’s Head of Marketing Confectionary Anna Stewart has said the company is ‘thrilled’ by the ingenious product and is confident it will rival the original for flavour.
It is available nationwide in all major grocery stores from today but will only be on the shelves for a limited time
KitKat Gold is available nationwide in all major grocery stores, while stocks last.
That is unless customers are so pleased by the bar the brand decides to make it a permanent fixture.
Early this year Nestle launched the much talked about rose KitKat.
It was the first new flavour combination to find its way to Australia in 80 years.