Lidl targets London as the cut-price German supermarket reveals plan for 40 new shops in or near the capital creating 1,500 jobs
- Lidl is planning to open 40 new shops in London area, including the City centre
- The push into the capital will create around 1,500 jobs in the long run
- It’s part of a £500m investment aimed at growing Lidl’s presence in London
- The first of the new batch of shops will open on Tottenham Court Road
- Openings in Alperton, East Acton, Hackbridge and Watford will follow
The march of the German discounters continues, as cut-price grocer Lidl reveals plans to open 40 new shops in London and the surrounding area.
The move is part of the company’s audacious £500million expansion plan and is set to create around 1,500 new retail jobs over the next five years.
The first of the new batch of shops will open on Tottenham Court Road – close to where Ikea opened its debut small, city centre store last year.
London-bound: Lidl is planning to expand its footprint in London with 40 new shops
Other stores in Alperton, East Acton, Hackbridge and Watford will follow as the firm broadens its reach in Britain’s capital city.
The shop in Tottenham Court Road – its most central site – will measure around 1,300 meters squared area and hold its full range of products, including the popular one-off middle aisle items.
Plans also include a previously announced new head office in Tolworth, south-west London, and the expansion of its Belvedere distribution centre.
It will open another distribution centre near Luton too – enhancing its ability to cater for the Greater London area.
Lidl’s UK boss Christian Hartnagel said: ‘It’s coming up to 25 years since we first launched in London, and in that time we’ve grown to almost 90 stores, employing more than 5,000 people.
‘London is at the heart of our growth plans across Great Britain, and we are proud to be in a position where we’re continuing to create new jobs.’
Gobbling market share: Shoppers have flocked to the discounter, alongside its rival Aldi
Lidl opened its first UK store in 1994 and now has 760 stores and 13 warehouses across the country.
Shoppers have continued to flock to the discounter, alongside rival Aldi, at the expense of some of the UK’s supermarket giants.
The move follows the introduction of Aldi’s new Local sub-brand for smaller London sites, with the first store opening in Balham in March.