Lingerie giant Figleaves has released its latest campaign – and there’s no airbrushing in sight.
The UK-based online retailer cast models of different sizes, shapes and ethnicities to promote their autumn/winter line and vowed not to use any retouching to distort their natural beauty.
The women showcase their stunning figures with poses that celebrate their curves, stretchmarks and lumps and bumps.
Among the stars is Khrystyana Kazakova, who rose to fame on America’s Next Top Model and has since graced the pages of Sports Illustrated.
UK-based online lingerie retailer Figleaves cast models of different sizes, shapes and ethnicities to promote their autumn/winter line and vowed not to use any retouching to distort their natural beauty. Pictured, model Jennifer Atilémile dazzles in a campaign image
The campaign stars Russian-born America’s Next Top Model alumna Khrystyana Kazakova, pictured, who has become a body positive activist after appearing on series 24 of the hit reality TV show. Pictured, Khrystyana highlights her natural curves with her pose
Jennifer Atilemile, who boasts 63,500 Instagram followers, throws her hands above her head in a pose that oozes confidence for one of the Figleaves autumn/winter campaign shots
The campaign, titled ‘Confidence looks great on you’, is part of Figleaves’ ongoing commitment to inclusivity within the industry.
The brand is rolling out other initiatives this autumn including extending plus size ranges and the number of darker nude shades on offer.
The brand also shows products modelled on women of two different sizes.
The campaign stars Russian-born America’s Next Top Model alumna Khrystyana Kazakova, who has become a body positive activist after appearing on series 24 of the hit reality TV show.
Zimbabwean-born Nyasha Matonhodze, pictured, looks radiant as she poses in a Calvin Klein bra and matching thong for a shot from the recently unveiled Figleaves campaign
Social media influencer Khrystyana, pictured in a lacy co-ordinated set from Figleaves in the campaign, has also graced the pages of Sports Illustrated and is a body positive campaigner
Khrystyana, who is also behind Real Catwalk, a guerilla catwalk show featuring people of all shapes, sizes and disabilities, appears alongside London-based model Jennifer Atilemile, who boasts 63,500 Instagram followers.
Zimbabwean-born talent Nyasha Matonhodze, 23, also celebrates her stunning natural beauty in the shoot.
Figleaves’ head of buying and brand Jenni Burt said: ‘Figleaves welcomes all women and it’s important they feel visually represented when they visit our website.
Curve model Jennifer Atilemile, pictured, flashes a beautiful smile as she poses in a white lace bra with sweet pink bow detailing. The campaign is part of Figleaves’ ongoing commitment to inclusivity within the industry
‘This is a journey for us. We recognise we have a way to go but are fully committed to becoming truly inclusive.’
Commenting on the campaign’s theme she added: ‘With its combination of fashion and fit our product certainly contributes to confidence.
‘And confidence both looks and feels great whatever your size.’