A supermarket shopper was horrified when she found a message ‘from a cow’ hidden inside her packet of gourmet burgers.
Camilla Moser, 25, found the note hidden underneath packaging of the Taste the Difference patties, bought from a branch of Sainsbury’s in Fulham, west London.
She was confronted with a picture of the supposedly deceased cow with a caption that read: ‘My name was Chloe, I wanted to live. Your ‘personal choice’ killed me! Don’t buy it!’
Ms Moser, an advertising executive, believes the supermarket chain’s packaging plant may have been ‘infiltrated’ by animal rights activists.
Camilla Moser, 25, was horrified when she found a message ‘from a cow’ hidden inside her packet of gourmet burgers, from Sainsbury’s
She posted a video of her pointing out the note and posted it on Sainsbury’s Facebook page.
The short clip begins by showing a packet of beef burgers. Camilla then flips the lid open to reveal the message left to her by a campaigner.
Ms Moser said: ‘The sticker was stuck behind the Sainsbury’s packaging but above the cellophane suggesting someone had infiltrated the distribution or packing centre.
‘I was shocked, as has been everyone I’ve told since. As I said to Sainsbury’s, I wasn’t expecting a meet and greet when cooking up my evening meal!’
A spokesman for Sainsbury’s replied to Camilla’s post. He said: ‘Sorry about this Camilla.
‘Could you confirm which store you got these from please? I’ll look into this for you.’
The supermarket giant also vowed to reimburse Camilla in Nectar points for the cost of the burgers.
Other shoppers soon pointed the finger at animal lovers for the note.
Kev Owen wrote: ‘Yes, vegans… the original nut jobs.
Richard Devlin added: ‘Vegans I’ll be bound.’
Others simply found it hilarious, Emma Price said: ‘Hope Chloe tasted good and juicy!’
While Fraser Gibson joked: ‘I hope you ate the burgers or else Chloe’s death was for nothing.’
Vegan activist Marc Gurney, from Brighton, East Sussex, has been waging war on meat eaters by placing similar graphic stickers on supermarket food.
In an attempt to guilt trip shoppers out of buying animal products he used a range of stickers, one of which read: ‘By eating me you will cause another of my kind to be killed.’