Recently, Google has threatened with shutting down the search engine in Australia if the government introduces a special code for participants of the media market, forcing the owners of Internet platforms to pay for the publication and distribution of content produced by local media.
The Internet corporation believes that the new law requiring Google to pay for digital news publication creates unreasonable and unmanageable financial and operational risks to its business. Thus, if such outcomes come true, Google will have no choice but to fully close access to the search engine. What does such a scenario mean for business owners and brands that invest in optimization, local SEO based on Google requirements, pay-per-click ads, and other types of digital advertising?
After all, all the efforts of web marketing, building strategies and tactics, and planning further practices have a close connection with what innovations, algorithms, trends Google offers to the digital world.
It isn’t just about Google
In the webspace, there will always be an alternative and other sources of organic traffic and potential lead generation, even if Google will vanish from the particular market. In order to come up with a contingency plan, experts who deliver online presence and SEO optimization services should consider a second most-used search engine in the Australian market that is Bing, and adjust the SEO campaign and website promotion to its requirements. Overlooking the possibilities that Bing offers can harm your company, preventing it from growing.
Local SEO tips for Bing
First of all, adapting a promotion campaign, you have to consider local SEO in Bing that can help you to focus on the specific target audience, boosting conversions. Thus, here are essential steps to adhere to stay on the top.
Adding your business to Bing Places is crucial. Probably, GoogleMyBusiness listing is an imperative component for local businesses to survive the competition and drive new clients. In case with Bing, you must take care of using the Bing Places portal. It enables those who operate locally to add the listing to advertise their services or products to customers in a designated area.
Take care of social proof. Searching your business through Bing, clients should have easy access to reviews and feedback. It will evoke a trustful relationship and help you to maintain an impeccable reputation. A lack of credentials and ratings can lead to failure.
Strengthen your position with SMM. Bing’s algorithm also evaluates content, its quality, uniqueness, and relevance. Thus, take care of its creation and posting on social media. More social shares mean better credibility ratings.
Don’t ignore on-page improvements. Upgrading your website is always a top priority task. Excellent site usability, web pages’ load speed, intuitive interface is key SEO ranking factors to grab the first positions.
Do you still need to invest in overall online promotion and SEO optimization services?
Definitely, the disappearance of Google can affect all aspects of your business’s digital existence, and some platforms such as GoogleMyBusiness simply will be unavailable. But, as you can see, it will be a huge mistake to interrupt the workflow. Looking for a flexible solution for SEO in Sydney, consider the LuxSite team of passionate specialists who can cope with the challenges in the Australian digital space. Thus, to reach your target audience, gain trust and brand awareness, and boost sales, it is vital to focus on the right things, platforms, and tools that will bring visible SEO results and the highest ROI.