A luxury hair product company has been mocked for using a model wearing a top knot and describing it as ‘chic’.
Toni and Guy featured transgender model Gemma Cowling in their latest promotion for a new hair care line sporting the polarising hairstyle.
The advertisement was mocked on Facebook by people questioning the decision to use the tied-up hair in a fashion commercial and asking ‘when does the hair get styled?’
‘I thought it was the ‘before’ shot, kept waiting for the ‘after…..’ one person commented.
A luxury hair product company has been mocked for using a model wearing a top knot and describing it as ‘chic’
The advertisement was mocked on Facebook by people questioning the decision to use the tied-up hair in a fashion commercial and asking ‘when does the hair get styled?’
The company say the campaign is to encourage individuality and appeal to everyday women.
‘Toni & Guy presents ‘The Chic You’ with this stylish top knot,’ the post reads.
People immediately responded to the commercial, confused by the style choice and mocking its simplicity.
‘God no. That’s like some bad throw back from my third form year. Why is any ugly hair style now trendy??’ one Facebook user said.
‘Yikes? You think this is chic?’ another commented.
People immediately responded to the commercial, confused by the style choice and mocking its simplicity
‘Stylish top knot you’re kidding – more like I got dragged through a gorse bush backwards and look like a ghostly pale witch knot,’ a social media user said
The company say the campaign is to encourage individuality and appeal to everyday women
The advertisement was mocked on Facebook by people questioning the decision to use the tied-up hair in a fashion commercial
‘Stylish top knot you’re kidding – more like I got dragged through a gorse bush backwards and look like a ghostly pale witch knot,’ a social media user said.
Toni and Guy responded to a number of comments through their official Facebook account, saying the unique styling was designed to bring a common touch to the luxury brand and empower others to be themselves.
‘Our You Define You campaign was created to inspire and encourage people to be confident in expressing who they are, without limits, judgement or boundaries,’ the company replied.
‘We really do believe that nothing should get in the way of you defining yourself, your way and hope that everyone can feel comfortable in themselves, everyday.’