LVMH group to build one of London’s most expensive hotels Cheval Blanc in Mayfair for £500 million

Inside the £500m Cheval Blanc Mayfair hotel: Plans reveal how new London five-star from chain loved by the Royals and A-listers Jay Z and Beyoncé will look

  • LMVH group that owns Moet and Chandon, Louis Vuitton and Hennessy is behind the hotel in Mayfair 
  • It plans to bring its Cheval Blanc hotel chain to the area with 83-room hotel where A-listers will no doubt visit
  • Existing buildings will be demolished to make room for seven and 11-storey buildings on two different streets

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Plans have been unveiled for what could be the most expensive hotel ever built in London at a cost of £500million.

LMVH, the French company behind Moet and Chandon, Louis Vuitton and Hennessy, is bringing its exclusive Cheval Blanc hotel chain to Mayfair with plans for an 83-room facility.

The Royals, Jay Z, Beyonce and a whole host of A-listers have been known to stay at the Cheval Blanc hotels in Courchevel, the Maldives, Saint-Barthelemy and Saint Tropez. 

The new hotel will see the existing office buildings in Grafton Street and Bruton Lane knocked down to make way for two linked seven and 11-storey buildings that will house its luxury facilities. Only a listed facade in Grafton Street is set to survive. 

Proposals boast an underground spa, exclusive restaurants, including a Louis Vuitton cafe, and a roof terrace.

LMVH, the French company behind Moet and Chandon, Louis Vuitton and Hennessy, is bringing its exclusive Cheval Blanc hotel chain to Grafton Street and Bruton Lane, Mayfair with plans for an 83-room hotel (artists impression pictured) 

The Cheval Blanc chain (impression of welcome area pictured) is loved by the Royal family and Beyonce and Jay Z

The Cheval Blanc chain (impression of welcome area pictured) is loved by the Royal family and Beyonce and Jay Z 

Proposals boast an underground spa, two exclusive restaurants, including a Louis Vuitton cafe, and a roof terrace

Proposals boast an underground spa, two exclusive restaurants, including a Louis Vuitton cafe, and a roof terrace 

A map shows where in Mayfair, central London the hotel is due to be built. It will mean the demolition of existing office blocks in Grafton Street (left) and Bruton Lane (right)

A map shows where in Mayfair, central London the hotel is due to be built. It will mean the demolition of existing office blocks in Grafton Street (left) and Bruton Lane (right) 

Planning documents submitted to Westminster Council talk of a 25-metre pool, two restaurants, including one run by a Michelin-star chef, a bar and six private apartments.

Developers claim the huge triangular site at the heart of the city will ‘blend sensitively with the historic surrounding buildings and enhance the setting and ambiance of the Mayfair Conservation Area’. 

Sir Norman Foster, who has been behind the Gherkin and the Millennium Bridge elsewhere in the capital, and his practice Foster and Partners, have been chosen by LMVH so it can branch out into the ‘experience’ industry, as well as fashion.       

Helen Brocklebank, of luxury goods body Walpole, told the Evening Standard: ‘LVMH’s acquisition of British hospitality group, Belmond, at the end of last year clearly marked out the scale of their ambition in luxury experiences.’

She added: ‘The plans for a new hotel right in the beating heart of luxury London is hugely exciting, complements the iconic Brown’s and Claridge’s nearby, and will be a real draw for affluent visitors.’

The brains behind the hotel is Sir Norman Foster's practice, Foster and Partners, who were responsible for The Gherkin and The Millennium Bridge in London. Pictured is an impression of one of the bedrooms

The brains behind the hotel is Sir Norman Foster’s practice, Foster and Partners, who were responsible for The Gherkin and The Millennium Bridge in London. Pictured is an impression of one of the bedrooms 

The new hotel (artists impression, centre) will see the existing office buildings in Grafton Street and Bruton Lane knocked down to make way for two linked seven and 11-storey buildings that will house its luxury facilities. Only a listed facade in Grafton Street is set to survive

The new hotel (artists impression, centre) will see the existing office buildings in Grafton Street and Bruton Lane knocked down to make way for two linked seven and 11-storey buildings that will house its luxury facilities. Only a listed facade in Grafton Street is set to survive

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