Luxe beauty boutique Mecca Maxima has just announced that ultra-cool cosmetics brand MAC is set to launch in stores across Australia.
The partnership is perfect given the destination is home to the very best in cult make up brands including Nars, Hourglass, Stila, Urban Decay and more.
In keeping with Mecca Maxima’s practice, the store will stock specially curated edits, plus a range of exclusive collections – it will be available from October 24.
Mecca Maxima is a make up and cosmetics destination which draws in scores of beauty lovers every day
In keeping with Mecca Maxima’s practice, the store will stock specially curated edits of the brand, plus a range of exclusive collections
‘We are thrilled to be introducing MAC to our Mecca Beauty Junkie customers, as it is the true icon when it comes to artistry, creativity, innovation and diversity,’ said Marita Burke, Creative Director of Mecca Brands.
‘It’s a perfect fit for Mecca in so many ways.’
For the coming launch, MAC is set to release a new mascara that will only be available through Mecca Cosmetica outlets.
The collaboration with Mecca comes at an exciting time for the Australian brand which recently celebrated 20 years in the business
Bold & Bad Lash Mascara will hit Mecca Maxima shelves on 24 October, ahead of its release at all MAC counters and concept stores from December 4.
The exciting new product features a dual chamber tube with different formulas for the upper and lower lashes.
Bold & Bad Lash Mascara will hit Mecca shelves on 24 October and ahead of it’s release at all MAC counters
The inky-black mascara, which made its debut at New York Fashion Week, is being hailed by beauty obsessives everywhere as the new must-have product of the season.
The multi-tasker comes with two brushes – a larger one to create volume for top lashes and a smaller one which is perfect for lower lashes and hard to reach corners.
The multi-tasker comes with two brushes – a larger one to create volume for top lashes and a smaller one which is perfect for lower lashes and hard to reach corners
The collaboration with Mecca comes at an exciting time for the Australian brand, which recently celebrated 20 years in the make up business.
Its founder, Jo Horgan, who heads up the AU $100 million company, struck out as a 28-year-old with a vision to bring the best brands to an emerging bespoke beauty market.
Mecca founder Jo Horgan (pictured) sold her own home to open the first store in Melbourne’s South Yarra Read
She sold her home to kick start the venture – a tiny make up store in Melbourne’s South Yarra – a spectacular risk, and one that would ultimately pay off.
Mecca now has 80 physical stores across Australia and NZ and two online, with both Mecca Cosmetica and its bigger counterpart Mecca Maxima drawing in scores of beauty lovers every day.
Speaking previously, Ms Horgan revealed: ‘I feel that Australian women are naturally fashion-forward and plugged in. Now, with the advent of digital, Australian beauty consumers are incredibly attuned to what’s going on internationally.’