Macy’s removes plates labelled with ‘mom jeans’ portion size after being accused of ‘fat shaming’

Macy’s has pledged to remove plates labelled with ‘mom jeans’ and ‘skinny jeans’ portion sizes from all its stores after being accused of promoting eating disorders and fat shaming. 

Podcast host Alie Ward first tweeted about the dishes, which show lines to indicate how meals should be served depending on what type of jean you want to wear. 

The ‘mom jean’ portion is the largest, followed by ‘favorite jeans’, with the smallest ‘skinny jeans’.  

Ward posted a picture of the portion controlling plates on Sunday, writing: ‘How can I get these plates from @Macys banned in all 50 states.’

Podcast host Alie Ward first tweeted about the dishes, which show lines to indicate how meals should be served depending on what type of jean you want to wear. The ‘mom jean’ portion is the largest, followed by ‘favorite jeans’ with the smallest ‘skinny jeans’

Many others took offence to the labeling, saying it 'fat shames' people, including actress Jameela Jamil who said: 'F*** these plates. F*** these plates to hell'

Many others took offence to the labeling, saying it ‘fat shames’ people, including actress Jameela Jamil who said: ‘F*** these plates. F*** these plates to hell’

Her tweet went onto be retweeted and like thousands of times before the store was forced to intervene, replying: ‘Hi, Alie — we appreciate you sharing this with us and agree that we missed the mark on this product. It will be removed from all STORY at Macy’s locations.’

STORY stocks products from small businesses in Macy’s stores.  

The POURTIONS plates, which retail at $9.50 each online, are said to be ‘a humorous + healthy way to watch what you eat + drink’, according to their manufacturer. 

Their product description reads: ‘There’s nothing like broken-in, faded, ripped-in-the-right-place jeans. They look great, and more importantly, they fit great. So, keep your eye on the middle circle and you’ll always be in fashion.’

Its president, Mary Cassidy, said they ‘feel badly if what was meant to be a lighthearted take on the important issue of portion control was hurtful to anyone’.

Ward told The Huffington Post: ‘I wasn’t being literal at all in terms of a legal ‘ban’.’

She said she ‘just wanted to show the world how insidious beauty culture, and in this case one that shames women, can be. But I wanted Macy’s to know that what they carry and display matters, it can hurt people, and they’re accountable for it’.

Alie told The Washington Post: ‘It’s such a gross sentiment and also very out of touch with what’s fashionable right now.’ 

Macy's has pledged to remove the plates labelled with 'mom jeans' and 'skinny jeans' portion sizes from all its stores after being accused of promoting eating disorders and fat shaming

Macy’s has pledged to remove the plates labelled with ‘mom jeans’ and ‘skinny jeans’ portion sizes from all its stores after being accused of promoting eating disorders and fat shaming

Many others took offence to the labeling, saying it ‘fat shames’ people, including actress Jameela Jamil who said: ‘F*** these plates. F*** these plates to hell.’ 

One user, @RyanRas78905866, wrote: ‘The foodie and food coma one is probably fine, but the fat shaming one is just egregious, and you are right to dispose of, rather than profit from, them.’

And @aubswashername added: ‘Macy’s just casually promoting eating disorders and body shaming. MOM JEANS FOREVER.’

But some defended others right to buy them and Macy’s to sell them. @PunditErrant wrote: ‘Hi alie. I can understand you not liking them. But why do you get to decide that 300 million other people don’t get that choice?’ 

And @stanreddington said: ‘Ridiculous. Don’t bow down to people with no sense of humor.’ 

Some defended others right to buy them and Macy's to sell them. @PunditErrant wrote: 'Hi alie. I can understand you not liking them. But why do you get to decide that 300 million other people don't get that choice?'

Some defended others right to buy them and Macy’s to sell them. @PunditErrant wrote: ‘Hi alie. I can understand you not liking them. But why do you get to decide that 300 million other people don’t get that choice?’

The POURTIONS plates, which retail at $9.50 each online, are said to be 'a humorous + healthy way to watch what you eat + drink', according to their manufacturer

The POURTIONS plates, which retail at $9.50 each online, are said to be ‘a humorous + healthy way to watch what you eat + drink’, according to their manufacturer

Pourtions president Mary Cassidy told The Hill: ‘As the creators of Pourtions, we feel badly if what was meant to be a lighthearted take on the important issue of portion control was hurtful to anyone.

‘Everyone who has appreciated Pourtions knows that it can be tough sometimes to be as mindful and moderate in our eating and drinking as we’d like, but that a gentle reminder can make a difference. That was all we ever meant to encourage,’ she added.’ 

Macy’s told The Washington Post: ‘We apologize to our customers for missing the mark on this product. After reviewing the complaint, we quickly removed the plates, which were only in our STORY at Macy’s location in Herald Square.’

DailyMail.com has contacted Macy’s and POURTIONS for comment.  

 

Read more at DailyMail.co.uk