MAFS: Adam Seed’s mysterious UK competition business ‘shuts down’

He was mocked by his wife on Married At First Sight for having ‘no career’, only for him to reveal he was running a mysterious ‘competition business’ in the UK.

But it looks like Adam Seed’s online venture may have quietly shut down.

The 35-year-old was the co-founder of Meta Competitions, a ‘rewards club’ where members could win prizes in exchange for an entry fee.

However, the company’s website now redirects to a ‘403 Forbidden’ alert, which could be a sign it has ceased operations. 

Meta’s Instagram and Facebook pages are still active, however, and a video was even uploaded on its Instagram profile on Wednesday, so it may just be a case of Adam and his business partner forgetting to renew the website’s domain name.

The company’s website now redirects to a ‘403 Forbidden’ alert, which could be a sign it has ceased operations. Meta’s Instagram and Facebook pages are still active, however, and a video was even uploaded on its Instagram profile on Wednesday, so it may just be a case of Adam and his business partner forgetting to renew the website’s domain name

The rewards club’s business model was for a capped number of people to buy raffle tickets for a prize, with room for profit left over. Adam and his co-founder Kaio would go live on the company’s Facebook page and announce a winner, as selected by a ‘random number generator’. (Pictured: Adam on his MAFS wedding day) 

The rewards club’s business model was for a capped number of people to buy raffle tickets for a prize, with room for profit left over.

Adam and his co-founder Kaio would go live on the company’s Facebook page and announce a winner, as selected by a ‘random number generator’.   

The website hasn’t run any competitions or been active since April 2022, just two months after its launch.

It didn’t appear to be very successful, as past competitions on the website included a Dyson Airwrap for £1.99 – for which only 41 out of 550 tickets were purchased – and a £200 cash win for £0.99 – of which only 47 out of 400 tickets were sold. 

The only prizes that were documented to have been given away were five bottles of vodka to one winner, a De’Longhi kettle and toaster to another, and a cash prize to a third winner. 

Many businesses like Meta Competitions have emerged on social media in recent years; however, these ventures can be legally shaky to navigate.

In the UK, where Adam’s business is based, raffles are considered gambling and those without a license can only run a lottery or raffle to raise money for charity.

However, it appears that online competition businesses may be able to operate without a gambling license by calling it a ‘crowdfunding giveaway competition’. 

Adam has had many different jobs over the years, having worked in construction, modelling and TV, as well as being a Covid lab assistant, actor, real estate agent and entrepreneur

Adam told MAFS producers that he worked in construction for a number of years

Adam has had many different jobs over the years, having worked in construction, modelling and TV, as well as being a Covid lab assistant, actor, real estate agent and entrepreneur.

‘I’ve been over in the UK, living there and working in construction, I was also doing bits of modelling and also doing TV stuff,’ he said earlier in the season.

‘Then Covid hit and I was working in a lab over there and doing a bit of Covid testing and working on the set of Netflix.

‘I also have a little start up competition business I started in the UK with a friend of mine.’