Married At First Sight star Jules Robinson’s real-life wedding to Cameron Merchant later this month is proving to be anything but a fairytale behind the scenes.
Daily Mail Australia can reveal the 37-year-old has prepared a list of ‘demands’ that guests and vendors must follow after she sold exclusive rights to her wedding to Channel Nine, which will broadcast the ceremony as a ‘two-part special’.
The network is already promoting the event as the ‘wedding of the year’ in trailers released over the weekend.
Drama: Married At First Sight star Jules Robinson’s (R) wedding to Cameron Merchant (L) later this month is proving to be anything but a fairy-tale behind the scenes. Pictured in October
The first part will air on November 27 and the second part, which includes the ceremony itself, will air the following day.
In order to protect the TV exclusive, Jules has told guests they are banned from sharing any photo or videos to social media until 10 days after the airdate.
Furthermore, caterers and other professionals working the big day are required to sign non-disclosure agreements (NDAs) that legally prevent them from discussing details of the wedding publicly.
For the ceremony and reception, Jules and Cameron have secured sponsors to provide complimentary services, including alcohol.
Rules: The 37-year-old has implemented a list of ‘demands’ for both guests and vendors to abide by, after selling exclusive access inside the star-studded event to Channel Nine
‘Coming soon’: In a promo on Sunday, the network dubbed the upcoming special as the ‘wedding of the year’, with it expected to air as a two-part special on November 27th and 28th
Jules has promised the brands will receive positive coverage on TV, and will also be included in the rolling credits at the end of both episodes.
Last month, Daily Mail Australia revealed the couple had angered one small business in Sydney by asking for ‘freebies’ worth thousands of dollars, in exchange for publicity on Instagram and a flash of their logo on Channel Nine.
They have described their requests for freebies as ‘social spend’, predicting the TV special will attract up to 1.2 million viewers, on top of their reach on Instagram.
In recent months, Jules has also been brutally culling the guest list too, with some of the couple’s oldest friends snubbed, much to their confusion.
JULES AND CAM’S ‘WEDDING RULES’
-Attendees must not ‘post to social media until 10 days after TV special’
-Guests to ‘have phones confiscated’ and ‘left in dark’ about the venue
-All staff must sign non-disclosure agreements
-Close friends culled from guest list to prevent ‘weak links’ leaking info
-Sponsors asked to provide free services as ‘social spend’
-Sponsors to be included in the TV special’s rolling credits
No posting: In order to protect the television exclusive, Jules has told people they’re prohibited from sharing anything to social media until 10 days after it has aired on TV
No leaking: Anybody working the big day are required to sign a non-disclosure agreement, legally gagging them from sharing any details. Pictured in July
‘Some people have no idea why they’ve been cut, they just keep telling people they’re worried about “weak links” ruining their exclusive,’ a source said.
Melissa Lucarelli, who starred on Married At First Sight with the couple, recently slammed Jules for dumping her as a bridesmaid via text message.
‘Just cause I said it on the show doesn’t mean I have to do it,’ Jules reportedly told Melissa via text message while dumping her from the bridal party.
Freebies: During the ceremony and reception, the couple have secured sponsors to provide complimentary services, who will be promoted on TV. Pictured during their MAFS wedding
‘Weak links’: In recent months, Jules has also been brutally culling the guest list too, with some of the couple’s oldest friends snubbed, much to their confusion
Woman’s Day claimed on Monday that friends who have made the guest list are being ‘kept in the dark’ about the location to prevent details leaking.
‘It’s become a business transaction as well as a wedding now,’ a source told the magazine, adding that ‘guests’ phones will be confiscated’.
The publication added that there will be ‘CCTV footage at the venue, so they can catch anyone who doesn’t abide by requests’.
Their wedding is in strong contrast to their engagement party in April, which had 200 guests, including journalists and media, and was filmed for Nine news.
‘We spent a lot of our own money and didn’t make a cent from our engagement party,’ Jules said at the time, amid claims Nine paid them $50,000 for access.
‘All for publicity’: Melissa Lucarelli (centre), who starred on Married At First Sight with the couple, recently slammed Jules for dumping her as a bridesmaid via text message
Secretive: Woman’s Day claimed on Monday that friends who have made the guest list are being ‘kept in the dark’ about the location to prevent details leaking. Pictured on April 21
Jules and Cam were initially scheduled to marry in September, on the one-year anniversary of filming their MAFS wedding, but postponed the ceremony until November.
They are said to have recently moved the location from the Hunter Valley to Sydney’s CBD after signing a lucrative deal with Channel Nine to televise the event.
According to New Idea, the last minute venue change made it ‘logistically easier to film’ as it ‘was going to be too costly for the whole crew to travel so far away.’
Daily Mail Australia has contacted Jules and Cameron’s manager, Benji Hart of THE.mgmt, for comment.
Easy access: The couple are said to have recently moved the location from the Hunter Valley to Sydney’s CBD after signing a lucrative deal with Channel Nine to televise the event
Quick: The couple met while filming Married At First Sight in September 2018, got engaged for real while filming in December and will marry this month