Splurge on foundation and save on mascara: Makeup artists reveal which products they spend their hard-earned money on – and why CHEAP eye and lip pencils are best
- Makeup artists revealed where you can cut costs when restocking on product
- Lip liners, brow pencils and eye liners are similar as they are made in same place
- Mascara should be changed every three months – so a cheaper option is better
Makeup artists have revealed exactly where you can cut costs when it comes to re-stocking your cosmetics bag.
The common rule of thumb is cheap products work well on areas that don’t move much and for products with a short shelf life – like mascara.
And when it comes to eye, lip and brow pencils the pros told Mamamia there are only a ‘handful of factories, globally’ making them – so the cheap ones could be identical to the higher-end brands.
The mascara pictured left costs just $21 while the one on the right is $104, both should be replaced every 12 weeks
Celebrity makeup artist Michael Brown stands by the ‘low movement’ method
TikTok beauty expert Ellen, from AskEllenBeauty, often reminds her fans about used by dates
TikTok beauty expert Ellen, from AskEllenBeauty, often reminds her fans about used by dates.
She says mascara must be tossed after 12 weeks and eye pencils every three to six months to limit the risk of eye infections.
She recommends the Maybelline Lash Sensation which is just $21.95. At Mecca the most expensive mascara will set beauty lovers back $104.
Many of the make up super-store’s options are around the $50 and $60 mark with the home brand costing between $20 and $25 per tube.
While lip pencils appeared to range from $7 to $47, despite the makeup artist’s conviction most of them are very similar because they are made in the same places.
Celebrity makeup artist Michael Brown stands by the ‘low movement’ method.
Others suggest eyeliner pencils, lip pencils and brow pencils are all made in a handful of factories which means some cheaper products can be very similar to more expensive ones
Where should I be saving and splurging when it comes to beauty?
‘Scrimp on products that tend to go on an area that doesn’t move as much, allowing the product to stay in place and not crease with expression movement.’
So it makes sense that the experts agreed items like foundation and concealer, which are worn in more active zones, should be items you splurge on.
Bronzer, highlighter and eyeshadow, which also fit this category have a longer shelf life and usually last between 12 and 24 months.
Ellen says paying a premium for a palette with your favourite colours is always worth it in the end – and suggests customers avoid buying more expensive makeup in ‘fashionable’ or novelty tones.
In Australia the average woman spends $300 per month on makeup, with many opting for expensive brands not knowing there are cheaper equivalents.