Man United seal £900m deal with adidas as the Red Devils extend their partnership until 2035

Manchester United have extended their long-term partnership with adidas until 2035 in a deal worth an estimated £900million.

The new agreement is worth £90m per season, representing a significant increase on current deal.

Man United and adidas signed a £750million deal at the start of the 2015/16 season, after the club ended a 13-year partnership with Nike.

The latest agreement is said to be a Premier League record deal.

‘The relationship between Manchester United and adidas is one of the most iconic in world sport, forged through a shared commitment to style, flair and, most importantly, high performance,’ said Richard Arnold, Manchester United chief executive.

‘With its roots in the 1980s, our partnership has been reinvented over the past decade with some of the most innovative designs and technology in sportswear. 

‘We are now looking forward to refreshing this powerful partnership again through the remainder of this decade and into the 2030s.’

Man United said the new deal will increase the focus on their women’s team, which was reintroduced in 2018.

The club claimed the sportswear giants have produced ‘iconic designs on the pitch and fan-favourite culturewear off of it’ since their partnering again in 2015.

‘We are extremely proud to announce the extension of the contract with Manchester United,’ said Bjorn Gulden, adidas chief executive.

‘adidas and Manchester United are two of the most important brands in international football and it is very natural for us to continue our cooperation. 

‘We will combine tradition and innovation to please both the players and the fans.

‘We look forward to continuing our partnership with one of the most iconic clubs in football.’