- Manchester City have agreed a multi-million pound deal with dating app Tinder
- Tinder spans nearly 200 countries as City look to expand their reach
- The online dating service had a minor deal with Napoli, now finished, but this is their first major sports partnership
Manchester City have signed a multi-million pound contract with Tinder after sponsorship talks between the dating app and Manchester United broke down.
Tinder were interested in becoming United’s sleeve sponsor last summer, as revealed in Sportsmail’s Sports Agenda column, but have opted for a general agreement with City instead.
The deal is the latest in City’s growing emergence commercially, with Puma set to pay in the region of £50million-a-year to become their next kit suppliers.
Raheem Sterling in action for Manchester City, who have signed a deal with Tinder
Tinder spans nearly 200 countries as City look to expand their reach
Nike’s existing contract is understood to have a break clause at the end of the season but Puma are primed to take over in 2019.
Tinder spans nearly 200 countries as City look to expand their reach and capitalise on the encouraging first 18 months of Pep Guardiola’s reign.
The online dating service had a minor deal with Napoli, now finished, but this is their first major sports partnership. They will switch their colour to blue across social platforms ahead of Saturday’s Manchester derby at the Etihad Stadium.
City can wrap up the Premier League title with victory over Jose Mourinho’s United as they look to bounce back after Wednesday night’s chastening Champions League defeat by Liverpool.
Tom Glick, Chief Commercial Officer of City Football Group, said: ‘We have a great opportunity to explore how we can combine Tinder’s significant appeal and reach with our global audience to create even more relationships in a new, fun and creative way.’